Retailer Profile

Palo Alto Bicycles

Palo Alto Bicycles was established in 1930. In 1973 we moved to our current location in downtown Palo Alto, California. The Palo Alto Bicycles catalog, published from 1975 to 1989 helped to redefine cycling as a popular activity in the US, and the store has received many awards as a top US retailer. Our concept store opened in August, 1998.
Shop Name-

Palo Alto Bicycles

Shop Bio-

Palo Alto Bicycles was established in 1930. In 1973 we moved to our current location in downtown Palo Alto, California. The Palo Alto Bicycles catalog, published from 1975 to 1989 helped to redefine cycling as a popular activity in the US, and the store has received many awards as a top US retailer. Our concept store opened in August, 1998.

Year Founded-

1930

Current Owner-

Hoffacker

General Manager-

Jeff Selzer

How many locations does your store have-

One

How many people does your store employ-

18

What bike brands do you sell-

Trek, Surly, Look, Moots, Seven, Kona, Civia, Spot, Ritchey

What attracted you to the bicycle industry-

Lifestyle/the people. Cyclists are an eclectic and VERY interesting crowd.

What sets your shop apart-

A couple of things. 1st is our people. They are very knowledgeable and all walk the walk. They ride what they sell and sell what they ride. Their passion shows through. 2nd is our location/store layout. We are fortunate to be located in the middle of cycling nirvana. We can roll out our front door and in 15 minutes we are in the redwoods. 40 minutes out we are heading down to the coast of the Pacific Ocean.

Whats your specialty-

We are mostly known for high end road bikes but we really run the gambit. Our entry level bikes start at $399 and our high end bikes top out a bit above $20,000.00. That presents a challenge for my staff. We don’t want to talk over the heads of an entry level customer looking for their first bike but we also have to be able to discuss the subtlety

What's hot right now? What are your customers asking for the most-

Electronic shifting is very hot right now. Wheelsets are hot as well. Customers are looking for light and durable wheels

Who is the longest serving member of your staff-

Rudi has been with us for 11 years

What are your aspirations for the future-

To see cycling in our area become even more popular that it is in the greater Bay Area.

What part of the business are you most proud of-

Being in business for 82 years. Still being owned by the family that founded the business in 1930. 2011 being the best year in the stores history.

Are you ionvolved in Advocacy-

Yes we have been active in the National Bike Summit for 9 years. We also run a Bikestation (commuter bike parking) to promote cycling as a form of transportation rather than simply a recreational activity. If so, what organizations do you support? League of American Bicyclists, IMBA, Silicon Valley Bicycle Coalition (board member), California Bicycle Coalition, NBDA (board member)

What's the best thing about working in the bike industry-

I work in an industry that makes the world a better place to live. Great health impact, good for the environment, affordable to the masses, what’s not to like?

Do you have a favorite pro bike racer-

Don’t know if I have a favorite. At the risk of showing my age…I would say Greg LeMond because he launched his cycling career from our shop. I have pics of Greg as a 17 year old kid in our Palo Alto Bicycle jersey!