Retailer Profile

The Bike Rack

Omaha and Lincoln, Nebraska

The Bike Rack serves the cyclists of Nebraska with two locations in Omaha and Lincoln. Owner Jim Carveth is on the board of directors of the National Bicycle Dealers Association and is active in the bike industry community. Jim is one of the nicest guys you'll meet in the bike industry, and he runs a great operation. He also attended the inaugural IBD Summit in April of 2012. 
The Basics

The Bike Rack show room

Name of store: The Bike Rack
Main store location: Omaha/Lincoln Nebraska 68506
Year Founded: 1991
Current Owner’s Name: Jim Carveth
General Manager (if different from owner): Omaha – Steve Herbermann, Lincoln – Mark Kitchell
Website URL:
Is your store on Facebook? Yes
How many locations does your store have? 2
How many people does your business employ? 42
What bike brands do you sell? Trek, Scott, Cannondale, Electra and Surly 

What sets you apart?

What attracted you to the bicycle industry?
The fact that it had to do with making a impact on someone's health and that it was a sporting business.

What's your specialty?
Listening to people

What makes your store unique?
The people, The mechanics and our Selection we carry.

What’s hot right now? What are your customers asking for the most?
Bikes! ha ha ! – No probably the dual sport catagory

Who is the longest serving member of your staff?
Doug, Paul, Kelly and Shane all have over 21 years of service.

Who is your favorite customer and why?
Dan – he appreciates the service we provide and is willing to pay for it.

What are your aspirations for the future?
To keep my golf clubs in my car just in case.

What part of your business are you most proud of?
The people that work at both the stores.

Are you involved with advocacy? If so, what organizations do you support?
I am a current board member of the NBDA and am a current participant of the National Bike Summit in Washington, Serve on the Local Trails board and am the current chairperson for the single most participated one day ride in Lincoln. Donate financially yearly to local trail development in Lincoln and Omaha. We support All the “disease” rides both financially and with personal.

What’s the best thing about working in the bike industry?
The people

What clubs or teams do you sponsor?
We sponsor the Elkhorn Valley Cycling Team.

Who is your favorite pro bike racer?
Jose Mesa