September 20 - 22, 2017
Mandalay Bay Convention Center, Las Vegas

E-Bike Education

Interbike Presents: The Electric Theatre, presented by Bosch

Grab your popcorn, take a seat, and learn from experts in ebike sales, marketing, technology, policy, and more. The Electric Theatre’s encore performance for Interbike 2016 is set to provide a fresh set of educational topics to spark discussion—valuable information whether you’re a well-established electric bike dealer or simply ebike-curious. Seminars will be running throughout Wednesday and Thursday from 10:00 am to 4:00 pm at the presentation stage between the Bosch booth (#5271) and the entrance to The Circuit test track. Catch a show and discover how easy it can be to grow your ebike business.


The Inaugural 2016 Electric Bike Expo Tour—Surprising Discoveries

September 21, 11:00 am -11:45 am    

Presented By Bill Sell, Electric Bike Association

The Electric Bike Expo is a series of roadshow events where everyday cycling enthusiasts experience the electric bike movement in a fun and controlled setting. After seven successful Expo events, what has the Electric Bike Association discovered about rider demographics, models, and preferences through test ride data collection? Find out the facts and learn more about upcoming Expos in your area.


Electric Mountain Bikes and Trail Access—Progress and Challenges

September 21, 1:00 pm to 1:45 pm  

Presented by Morgan Lommele, PeopleForBikes

eMTBs open doors for all types of riders to explore and enjoy the outdoors with friends and family. They also tend to spark heated debate amongst the mountain bike community of where they should be allowed to ride. Join us to discuss the evolving state of eMTB trail access, progress, and remaining obstacles.


Who’s Test Riding ebikes and Why

September 21, 2:00 pm to 2:45 pm 

Panelists include Karen Weiner, The New Wheel; Rich Fein, Cynergy Cycles; and Chris Nolte, Propel Bicycles

Let’s talk about ebike customers: Who are they, why do they ride? Have customer demographics shifted in the past year? What kinds of product are they demanding? A panel of elite ebike retailers from across the U.S. will share stories and reactions that illustrate the general ebike marketplace.



The Latest Electrifying Research on ebikes and their Health and Transportation Impacts

September 21, 3:00 pm to 3:45 pm 

Presented By James Peterman, University Of Colorado Boulder and John MacArthur, Portland State University

How do ebikes contribute to healthier, better-connected communities? Learn from leading researchers as they share surprising research results on the impact ebikes have on wellness and mobility.


The Future of Haibike        

September 22, 10:00 a.m. to 10:45 am        

Presented by Ken Miner, Haibike

Find out what the future holds for Haibike. Model year 2017 brings a new and improved lineup, featuring new models, new colors, and new geometries. Through the latest technology and top-notch German engineering, we are targeting new industry segments and striving to connect cyclists to the ePerformance experience.


ebike Policy Updates by PeopleForBikes

September 22, 11:00 a.m. to 11:45 a.m.       

Presented by Alex Logemann, PeopleForBikes

PeopleForBikes has an update for the current year on changes to state-level ebike policy. Get informed on how ebikes are regulated in your area and how the organization is pioneering legislation that’s opening doors for ebikes nationwide.


The Art and Science of Selling Bicycling to Women      

September 22, 12:00 p.m. to 12:45 p.m.      

Presented by Melissa Balmer of CalBike and and Robin Bylenga of Pedal Chic

Women are the growth market for bicycling. We’ll share how you can take advantage of this trend with excellent customer service and a smart, cost-effective, new-media-savvy communications strategy. We will also look at why the ebike market offers such tremendous growth opportunity.


ebikes and the Urban Environment—Perspectives from Bicycling Advocacy Groups

September 22, 1:00 p.m. to 1:45 p.m.          

Presented by Dave Snyder, California Bicycle Coalition

The bicycle industry has been greatly supportive of the initiative and enthusiasm exemplified by state and regional advocacy groups to create a more bicycle-friendly nation. We’ll share examples of the change such partnerships have made on the West Coast, and how ebikes benefit from the efforts of bicycle-friendly city initiatives.


The Rise of Electric Bikes in the U.S. – Market Trends

September 22, 2:00 p.m. to 2:45 p.m.         

Presented by Jonathan Weinert of Bosch and Ryan Citron of Navigant Research

How has the U.S. market’s ebike growth mirrored Europe’s successes and where does it differ? What can market research teach us about the ebike market today and tomorrow? Join Bosch ebike Systems and Navigant Research on a tag-team data-driven presentation of the U.S. market climate for ebikes.


ebike Tourism—From Big City Hotels to Cross-Country Adventures

September 22, 3:00 p.m. to  3:45 p.m.        

Presented by Sean Peotter of Trek Travel

E-powered exploration by adventurists is a growing trend in Europe. Trek Travel has taken strides to capture that excitement in the U.S. Come learn how ebikes have impacted the rental and travel market and explore the opportunities of long-distance joyriding by ebike.


Sand to Snow Video Premiere        

September 22, 4:00 p.m. to 4:45 p.m.         

Presented by Susanne Brüsch of Pedelec Adventures

Catch the North American premiere of Pedelec Adventure’s Sand to Snow tour video! Earlier this year, Susanne Brüsch rode a Haibike ePerformance bike more than 3,100 miles from California to Colorado. She passed through five Western states and climbed 187,000 feet in elevation while enjoying breathtaking views.