The Crossroads of Fit Tech & Independent Bicycle Retailers in North America
Bike fit is quickly becoming an important segment within the walls of bicycle retailers worldwide. Whether it’s improving the performance of a seasoned local racer or helping a weekend warrior hang with the pack on a group ride, proper bike fit can enhance the overall cycling experience – and keep your customers happier, spinning their cranks more frequently and visiting your store more often.
The Interbike Fit Symposium is a must-attend event for retailers and fit specialists seeking to learn about the latest trends in fit tech. You will hear from some of the most well-respected leaders in bike fitting and meet the brands leading the category today. Whether you’re a seasoned technician or a retailer seeking to learn more about ways to generate incremental revenue through fit, the Interbike Fit symposium is for you. The event will cover numerous levels of topics within static and dynamic fit, including cleat/shoe/pedal interface, fitting on a budget and more – all designed to have you leave the event with takeaways that you can implement in your store when you get home.
The 2016 Interbike Fit Symposium, curated by Medicine of Cycling, is set to deliver a powerful set of beginner and advanced sessions for the bicycle retail community. Feedback following our
inaugural event last year will be incorporated, to include break-out sessions for levels of retailers and fit specialists. The Fit Symposium will take place Tuesday, September 20 from 12:30 pm to 5:30 pm. Space is limited for this event and registration is required.
General Session 1: Accommodation vs. Rehabilitation // Body vs the Bike
Presented by Curtis Cramblett, PT, CSCS, CFMT & Wade Hall, Specialized master teacher, Co-Chair of Medicine of Cycling Bike Fit Task force; Owner, Spokesman Bicycles
The only thing that is constant is change. Therefore, as your client changes (due to medical issues, etc.), so should your fit. This session will look at fitting as a process – not a “one and done” situation. Attendees will leave this session with an understanding of the following:
- How alliances with medical professionals is a win-win-win
- The difference between Accommodative and Optimal Fit
- Some accommodations for neck/lumbar pain
- How to accommodate for some musclo-skeletal issues
- Off bike evaluation techniques for identifying musculoskeletal limitations with the necessary on bike changes
Beginner Breakout 1: The ABC’s of Fitting – Bike Fit 101
Presented by Michael Sylvester, Owner, Bicycle Fitting Services
To say that every IBD in North America needs to invest thousands of dollars in equipment to get started in fitting is just not true. Topics in this session will include:
- When static fit is enough and how to incorporate that into your shop
- Fitting on a budget and basic tools each shop should have
- Sizing vs. Fitting
- Sizing as a way to sell bikes and fits
- Standards of practice
- Places to go for more education
Advanced Breakout 1: How Foot-Pedal Interface Solves Problems and Sells Inventory
Presented by Steven Carre, Specialized Master Fitter, SICI, Cyclologic Instructor, Bike Effect
Foot-Pedal interface has become a key factor for a successful bike fit. This session will give attendees an opportunity to increase their skillset and knowledge surrounding foot evaluation (basic to complex), shoes, inserts, shims, pedals and how you can incorporate it into your shops selling process.
Beginner Breakout 2: The Anatomy of Fit
Presented by Dr. Brian Adams, PT, DPT, OCS, CSCS, Adams Sports Medicine
This session is designed to look at the anatomy of fit, and why anatomy matters. In other words – “what’s going on under the skin?” Attendees of this session will be exposed to some of the basic anatomy a fitter should know when fitting, the necessity and practicality of anatomy and the biomechanics of fitting, a look at some research related to fit accuracy, and more.
Advanced Breakout 2: Fit Technology – The Tech & Tools
Presented by Paraic McGlynn, Founder and Chief Technologist, Cyclologic, Trek Precision Fit Lead Instructor, Lead Fitter Trek Factory Racing
This advanced seminar will dive into fit technology and ways it can make a difference in the customer experience. Focus will be on accuracy in fit, pressure mapping, fit bikes, adjustable stems, video motion capture and more.
General Session 2: Selling the Right Bike/Frame Size: Getting it Right The First Time
Presented by Greg Choat, Strength and Conditioning Coach/ Fitter, Head Coach, Las Vegas Sports Performance
What is the right client-bike marriage? What factors go into selecting the bike and the right frame? Is inseam, torso / arm length enough? Does flexibility or strength matter and how does a shop employee determine that quickly? This session answers these questions by teaching attendees how to truly understand their client’s musculoskeletal needs as well as which the right questions to ask about current bike makeup, riding style, current and future goals, etc.
Q&A with all presenters
Interested in sponsorship opportunities for the 2016 event? Contact Andria Klinger at firstname.lastname@example.org