Interbike University

 

  The Interbike Univerity curriculum complements the pure retail business education offered in the NBDA's Super Seminars and the technical clinics presented by manufacturers at the show. IBU offers higher level topics designed to inform and inspire retailers and all industry professionals to the next level of success and uncover new opportunities. Typical IBU sessions focus on the latest online marketing trends, how to enter new market segments, understanding the latest cycling technology innovations, retail shopping experience trends and the latest consumer behavior research, among many others.