The Interbike industry breakfast presented by Bikes Belong and the NBDA featured John Burke, CEO of Trek Bicycles as the keynote speaker.

Burke’s keynote presentation addressed a clear plan to get the U.S. bicycle business from $6B to $10B a year by 2020, and what the industry needs to do to make it happen. Mr. Burke described the crucial role that the industry—retailers and suppliers--must play to create an effective movement that links bike businesses and consumers to shape a cycling-friendly future. This call-to-action presents the pathway to doubling the size of the U.S. bike industry and dramatically increasing IBD sales.

“We’re fortunate to have such a well-respected leader like John speak to the industry at Interbike,” said Pat Hus, Managing Director of Interbike. “In 2002, John spoke at the NBDA-BPSA Joint Industry Education Conference on the building a stronger bicycle industry, and for those who were present – it was a powerful message. I am confident that his keynote will be of interest to all IBD’s – regardless of brand loyalty, and will be just as powerful. We hope this breakfast and John’s message will really set the tone for the show and for what we need to do as an industry to grow the business.”

Burke said, “I am honored to have this opportunity to speak at Interbike about such an important topic. This challenge is something we all need to wrap our arms around and understand clearly what all of us can do to create a bicycle-friendly America in our lifetime.”

Watch John Burke's keynote address here.