September 20 - 22, 2017
Mandalay Bay Convention Center, Las Vegas

Industry Breakfast



Wednesday, September 21 – 7:30 a.m.

South Pacific Ballroom


Why Pro Bike Racing Matters to the Future of Bicycling



Tim Blumenthal, PeopleForBikes



Derek Bouchard-Hall, CEO of USA Cycling & former Olympic cyclist

David Zimberoff, Vice President of Marketing for SRAM

Jonathan Vaughters, Cannondale-Drapac Professional Cycling Team Manager and former professional road cyclist


At a time when brands are investing heavily in pro tour teams while industry statistics point towards a steady decline in road bike sales, the connection between pro racing and the state of the market (and what it means to local independent bicycle retailers) needs to be better understood.


Kick-off your Interbike experience by attending the 4th annual Interbike Industry Breakfast & Keynote, presented by PeopleForBikes, the National Bicycle Dealers Association (NBDA) and the Bicycle Product Suppliers Association (BPSA). The Breakfast was designed to showcase dynamic keynote presenters speaking on relevant topics that affect our industry. Since inception this event has hosted more than 700 attendees – the last two were standing room only.  Past speakers include Colorado Governor John Hickenlooper, marketing guru Graeme Newell, and NBA Legend Bill Walton. Attendees enjoy a complimentary hot breakfast* courtesy of our industry associations. The Industry Breakfast is one of the most well-attended events at Interbike (typically standing-room only) – so plan to be there early!


* While supplies last; First come, first served.

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