September 18-19, 2017
Bootleg Canyon, Boulder City, NV
Test Ride New Bicycle Models at the Ultimate OutDoor Demo
Bootleg Canyon in Boulder City, NV is home to Interbike’s OutDoor Demo. This event gives cycling retailers the opportunity to test the performance of the latest products the industry – in the terrain it was designed for. There’s no better place for you to get the hands-on product experience you need to educate your customers throughout the buying process. Bootleg Canyon is known for its epic trails for off-road riding, attendees enjoy testing road, triathlon, e-bikes and more in the surrounding areas and paved trails.
If you are registered for Interbike then you are set to attend the Demo. You must have your badge and sign a waiver prior to boarding the shuttles bound for OutDoor Demo. When you arrive at Bootleg Canyon, you don’t need to check in again – you are all set to enter the demo and start riding. Complimentary bag check is available at the demo entrance.
Monday, September 18
9:00 a.m. – 5:00 p.m.
Tuesday, September 19
8:00 a.m. – 5:00 p.m.
How to get There
Catch a FREE Ride to OutDoor Demo
Complimentary shuttle service runs every 30 minutes between the Mandalay Bay Shark Reef entrance and OutDoor Demo at Bootleg Canyon.
|Date||To Demo||From Demo|
|Monday, Sept 18||8:30 a.m. – 2:30 p.m.||2:00 p.m. – 5:30 p.m.|
|Tuesday, Sept 19||7:00 a.m. – 2:30 p.m.||2:00 p.m. – 5:30 p.m.|
Featured Events & Areas
Retailers will have the opportunity to test and review eMTB’s from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines (Hi-Torque Publications) following the event.
Interbike, Hi-Torque Publications and Bootleg Canyon will create a specifically-designed course for the test rides to occur. This will help retail test riders with their model-over-model comparisons at specific points along the course, which will include an uphill climb among others.
Retailers will test as many of these bikes as they’d like, and will answer 4-5 closed-answer questions regarding the performance of each model on a tablet following each ride. After the event, the results will be published in both Electric Bike Action and Mountain Bike Action magazines, along with commentary from magazine editors. Test riders will also be rewarded by how many bikes they ride and test. For each bike they ride, retailers will receive an entry to win a host of giveaways from sponsors. The more bikes they ride from the Shootout, the greater their chances to win. Prizes include a trip to Fall CycloFest in Charlotte, NC, VIP passes to Cross Vegas, product from sponsors and more.