Exhibitor Spotlight


Cervèlo Bio

Phil White and Gérard Vroomen founded Cervélo in 1995 when their design for a new time trial bicycle failed to garner interest from traditional bicycle manufacturers. Today, Cervélo is the largest triathlon bike manufacturer in the world and partner with the world’s most established and successful triathlon team, teamTBB and one of the world’s top pro road cycling teams, Team Garmin-Sharp-Barracuda.

Cervélo is recognized internationally as one of the most innovative and fastest growing bike manufacturers. Readers of VeloNews, CycleSport, Inside Triathlon and Slowtwitch (all publications for serious cyclists and triathletes) all voted Cervélo as the #1 as the brand they intend to purchase in 2011. For further information visit www.cervelo.com


Toronto, CAN


PON Holdings

Year Founded


Founder of the Brand

Phil White and Gerard Vroomen

Product Catagories

Carbon and aluminum triathlon / TT, road, and track bicycles

Featured Products

Cervélo P5

The Cervélo P5 is the latest time trial bike from the world’s leading maker of time trial and triathlon bicycles. The P5 is the most advanced and aerodynamic triathlon and time trial bike ever engineered with an unmatched range of fit, superior hydraulic brakes, and a versatile storage and hydration system. The P5 frameset features skin surfaces tuned for each AeroZone™ to optimize airflow conditions at each point along the frame. The result is a time saving of ~30-seconds in a 40-kilometer time trial. The P5 also features a BBright™ bottom bracket for ultimate power transfer and ComfortPly™ technology which removes unnecessary material to reduce vibration and improve ride quality. The Cervélo P5 has already seen numerous wins including Ironman Nice, team time trial stages of Giro d’Italia and Tour of Utah, and the USA National TT Championship. To learn more, visit p5SimplyFaster.com


Cervélo S5

The Cervélo S5 is the most advanced aerodynamic road bicycle we have ever developed. Inspired by the demands of the world’s top pro riders, the Cervélo S5 deploys everything Cervélo has learned in 16 years of aerodynamic design, and combines it with advanced material engineering honed in our Project California facility. Using the latest TrueAero™ shapes combined with our most advanced lay-up knowledge, the Cervélo S5 doubles the aerodynamic advantage the S3 had over traditional road bicycles. By adding BBright™ and Smartwall™ engineering, we maximize energy response, and raise the torsional rigidity a whopping 12% over its highly acclaimed predecessor. The result is a quantifiably faster bicycle, which is also agile and responsive, yet smooth and comfortable on the toughest road surfaces. To learn more, visit http://www.cervelo.com/en_us/bikes/2012/S5/


Sponsored Athletes / Race Teams

Garmin-Sharp-Barracuda, teamTBB

Community Advocacy

FOCUS is a frequent supporter of charitable causes including bicycle advocacy.