Exhibitor Spotlight

Easton Cycling

Scotts Valley, CA

About Easton Cycling

Easton Cycling is two parts science and one part passion. Born at the 1984 Olympic Games in Los Angeles, California, Easton Cycling exists for one reason—to make bikes better. Everything Easton does is based on performance. Easton embraces new materials, creates new technologies and introduces industry standards all to make your bike ride smoother, go faster and last longer.


Easton-Bell Sports

Year Founded


Founder of the Brand

Jim Easton

Product Catagories

Carbon and aluminum components and wheelsets for road and mountain bikes

Featured Products

EA90 RT road wheelset: Improved ride quality, better cornering traction, fewer flats; these are just a few reasons to ride road tubeless. Easton engineers recognized these benefits and saw an opportunity to make a better road tubeless wheel system using some of the technology that’s made Easton’s UST mountain wheels category leaders. The EA90 RT wheelset utilizes a proprietary rim design that holds a road tubeless bead securely even at pressures less than 100psi and holds an airtight seal between the rim and tire. A 17.5-milimeter internal rim width provides an improved tire profile for added stability and even better flat resistance. We didn’t skimp on details with the road tubeless: The wheels rely on our sealed cartridge bearing R4 hubs, alloy freewheel and Sapim stainless spokes. The EA90 RTs weigh a mere 1550g – plus they negate the necessity for heavy inner tubes. The wheels feature sealed cartridge bearing R4 hubs, alloy freewheel and Sapim stainless spokes. These wheels offer road enthusiasts outstanding performance and value even if those riders never commit to tubeless. As with all Easton wheels, the EA90 RT wheelset is entirely hand-built and acoustically tuned so it stays straight and true longer.

EC90XC mountain wheelset: The EC90 XC wheelset takes the proven durability of the EA90 XC wheels—and drops half a pound of rotating weight! At a mere 1,285 grams (26-inch), the EC90 XC is the lightest UST wheelset on the market. In fact these wheels are about 200-grams lighter than the closest UST competition. Carbon, aluminum, nothing else comes close. And this isn’t a typical “race day-only” wheelset. EC90 XC wheels features the superior impact resistance of Easton’s proprietary ABC (Armored Ballistic Composite) materials. It’s similar to the stuff the military uses in ultra-light body armor and other ballistic applications.
Thanks in part to Armored Ballistic Composite you’ll find your wheels spinning straight and true after seasons of abuse. These wheels can shred rough trails all week long and then go on to win world cup XC races on the weekend. UST compatible out of the box takes the stress out of riding tubeless and the hubs are easily convertible to accommodate all of the XC/trail axle configurations.

Sponsored Athletes/ Race Team(s)

BMC Racing Team, Team LaPierre, Team Rapha-FOCUS, Leanda Cave, Graham “Aggy” Aggasiz, and many other top professionals