Exhibitor Spotlight

Primal Wear

About Primal Wear

  Primal Wear, founded in 1992, has emerged as the leading designer and manufacturer of premiere cycling apparel for teams, shops and events around the world. We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health. Our mission is to provide the highest quality apparel available while fostering the growth of cycling through competition, community and advocacy. 


Denver, Colorado 



Year Founded


Product Category

Inline and custom cycling apparel including men’s and women’s jerseys, shorts, outerwear and accessories

Featured Products

The Helix Kit represents the most technologically advanced, competition level apparel on the market. Utilizing revolutionary pattern technology and the highest quality fabrics, the Helix Kit is engineered to reduce air surface tension and improve performance.  The main body of the Helix jersey is constructed with SLR Ion fabric, a lightweight, open face fabric with 4-way stretch properties that breathes cool air to the surface of the skin and contours the jersey to the body’s natural lines for a closer fit.  The dimpled surface of Z92 compression sleeves and Vortex panels at the shoulders create pockets of turbulence to reduce drag and improve aerodynamics.  With an anatomic, race specific fit, the Helix bibs create compression around key muscle groups to help increase strength, movement accuracy and endurance. Learn more. 

Developed and tested in the Colorado Rocky Mountains, Primal Outerwear is crafted to withstand the harshest conditions. The Paradigm Jacket is constructed with HXT Thermal fabric, a three layer fabric with a breathable, waterproof polylaminate between a thermal brushed back and Teflon-finished polyester front that allows airflow out while preventing moisture and cold air from coming in. Using revolutionary pattern lines, the sleeves and extended tail of the Paradigm will not ride up, providing exceptional comfort in an aggressive riding position.  Upgraded features include reflective piping, rear zippered cargo pocket and underarm zippers for ventilation. Learn more.

The Black Label Collection combines clean lines and a classic fit with technical features to maximize comfort and performance.  Based on performance analysis, Primal Black Label jerseys feature a slightly relaxed fit that contours to the body's natural lines without being too constrictive.  The anatomic paneling and technical cut of the jersey provide a comfort fit, while the HexaDri and Venta fabrics maintain a superior moisture management system that pulls sweat from the surface of the skin and pushes it off the face of the jersey to keep the rider dry and cool.  Technical features include a full length exposed zipper for easy access and reflective flatlock stitching for increased visibility.

Community Advocacy

Primal is committed to the progression of cycling for all abilities and dedicated to promoting causes and events that benefit people's lives.  We are proud to partner with charity, advocacy and conservation organizations across the country including the American Diabetes Association, National MS Society, IMBA, NICA, People for Bikes, NBTDA, BPSA and League of American Bicyclists, among many others. Learn more about the Primal Community.