Exhibitor Spotlight

Santa Cruz Bicycles

Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. Our first bike, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define our then- ethos of “simply advanced.” That bike was the cornerstone for a brand that was founded on the notion of doing things our own way in order to build the best. We have been rattling sensibilities ever since.

We now manufacture 19 models of mountain bike, made from either carbon fiber or aluminum, from hardtails to 10” travel downhill machines. We offer suspension designs ranging from the simple efficiency of our single pivot designs to the cutting edge performance found in our unique VPP system. These are available with a wide range of component and suspension options to choose from, as well as a newly hatched Custom Color Choice Program for select models. Each and every one of our bikes is the distillation of our desire to ride and build the highest performance mountain bikes in the world. No more, no less.

We could get all touchy feely here and talk about how we are committed and impassioned riders, and how we love bikes so much that it somehow elevates us into something unique, but that’s kind of common fodder for these “about” tabs on bike company websites. EVERYONE working in this industry should be committed and impassioned. It takes that kind of commitment to try and build the perfect bike. Still, we think we chase that vision harder, smarter and sometimes a bit weirder than the others.


Santa Cruz, California


Rob Roskopp and Richard Novak

Year founded:


Founder of the company:

Rob Roskopp and Richard Novak

Product Categories:

Mountain Bikes


Tallboy-LT Carbon -

We waved the carbon fiber wand at the new Tallboy LT and ended up with a frame that weighs 5.35 pounds with a shock bolted in there. That is not a typo. 135mm travel, VPP suspension, great big 29” wheels, 142x12mm rear axle, ISCG05 mounts, plenty of beef where it counts, and the damn thing only weighs 5.35 pounds (this is worth repeating). That's obscenely light for this type of bike. In spite of the feathery weight, this is still an aggressive all-mountain contender, and as such is stiff enough and strong enough to devour anything you throw at it without so much as a twitch.

Tallboy by Santa Cruz Bicycles


V10 Carbon

It was only a matter of time before the weight and strength benefits we were seeing in our other carbon fiber bikes tempted us to apply the material to the V-10, with the same goals: reduce weight, gain strength. In this instance there was an additional goal: put the new bike under the Santa Cruz Syndicate riders and go win World Cup Downhill races. Done and done.




Featured Product:

Sponsored Athletes/Race Team(s):
Santa Cruz Syndicate
CG Racing Brigade
RideBlind Racing
Bobby McMullen



Sierra Buttes Trail Stewardship
IMBA  Corporate Member
NorCal High School Mountain Bike Racing League