Promote Your Company with Interbike - Event Guide, Web Advertising and Email Marketing

Beyond the Booth Promotional Opportunities

You may not realize the variety of ways that Interbike can help you reach your goals beyond your booth. While the show brings together over 20,000 focused industry members, we regularly communicate with almost twice as many throughout the year. Think of every bicycle retailer, supplier, media company and service provider and you will have an idea of the audience that we can help you reach.

TotalReach™

Reach your customers before, during and after the show with the Interbike TotalReach Program. TotalReach is your pre-show, at-show, and post-show marketing solution.

Our integrated multimedia packages will help you exceed your revenue goals. By utilizing Interbike’s diverse offerings - highly trafficked website and online tools, proven on-site signage and sponsorship opportunities, and print publications - you will be able to position your products and services in front of the industry’s most sought-after buyers. Grow your business with TotalReach - develop product and brand awareness faster than a booth alone!

From pre-show exposure and on-site branding to post-show message reinforcement, Interbike is the partner to help you speak to the bike industry. Ask your Account Executive about Total Reach today!

>> Download TotalReach Package Information (124Kb PDF)

Interbike 2010 PR Tool Kit

Get the most from your media outreach efforts pre-, during and post show by using the tips in our PR Tool Kit. It outlines all of the PR opportunities surrounding the show and their deadlines.

For questions contact Elizabeth Hurst at ehurst@soarcomm.com, or 801-656-0472, ext 3.

>> Download the Interbike PR Toolkit (540Kb PDF)

Sponsorship and Promotional Opportunities Available at Interbike


Interbike Event Guide The Interbike Event Guide is the official roadmap for attendees of the Interbike Expo and OutDoor Demo. A valued resource for retailers, journalists and suppliers, the 14,000 copies of the Event Guide can work for you to reach the right audience at the right time—advertise in the 2010 Interbike Event Guide. Download the Event Guide Insertion Order

Attendee Registration Website - $10,000 - Exclusive Over 98% of the 15,000+ retailers that pre-register for Interbike do so online. Reach these retailers with your brand and messaging with this exclusive placement in the online registration portal. Be seen as saving attendees money with the message: Free registration courtesy of your company.

Badge Holder Insert - $7,500 - Exclusive Insert your company’s business card or custom collateral piece inside each attendee’s badge holder for prime visibility by all show goers. Sponsor to provide promo pieces for 20,000 exhibitor and retailer badge holders.

Badge Mailer Insert - $1,500 Badges are mailed to all retailers who register before our deadline - typically 3 weeks before the show. Secure one of the limited spots to place your printed marketing piece into this mailing and into the hands of buyers.

Badge Stock Ad - $1,500/$5,000 - Limited to 4 Spots or Exclusive Show badges are mailed to retailers attached to a card with important show information. Add your brand to this very visible element of show attendance with a perforated advertisement that can be used to promote a show special, a give away or to just invite buyers to visit your booth.

Banners Aisle Directional Banners - $8,000 Located throughout the expo floor, your brand and message displayed under each hanging aisle directional banner Escalator Banner 4' x 18' - $3,600 This is a large banner lining the escalator up to the main lobby from registration Lobby Staircase - $5,500 Multiple banners lining the stairs leading up to the main lobby from registration Lobby 10' x 10' - $5,000 A very visible hanging banner in the highly trafficked upper lobby area. Lobby 6' x 12' - $3,600 A very visible hanging banner in the highly trafficked upper lobby area.


Bike Lock Up Room - $1,995 Thousands of show attendees ride their bikes to the convention center each day. Sponsor the secure bike lock up room and be seen as a supporter of bike commuting.

Booth Drop - $1,000 Have your promotional flyer, catalog, magazine or brochure delivered to each booth on the show floor in the early morning hours before the show opens on the day of your choosing.

Carpet Logos - $1,995 Three large printed durable carpet appliqués placed just inside the front doors of the show that all show goers have to pass through. This is a very visible opportunity to expose and feature you brands logo, messaging or imagery.

Exhibitor Online Registration Website - $4,500 - Exclusive Need to market to the manufacturers and suppliers that exhibit at Interbike? With the vast majority of exhibitors pre-registering for Interbike online, sponsoring the exhibitor online registration portal on Interbike.com is a great way to reach these retailers with your brand and messaging with this exclusive placement.

Fashion Show Title Sponsor - $18,000 - Exclusive Align your brand with the increasingly important and growing urban and utility cycling market. The Urban Legend Fashion Show has been a huge success and has garnered great interest and coverage from the media in the two years since its inception. This is a fun, innovative and popular event to be associated with.

Green Steps - $500/$650 Connect your products to the health conscious and environmentally responsible lifestyle and align your company’s values to the values of your customers. Demonstrate your commitment to sustainability to customers and employees making them proud to a part of an environmentally responsible company.

Lanyards - $10,000 - Exclusive Literally place your brand or company messaging around the necks of each and every show attendee and exhibitor by sponsoring the lanyards that hold and display the badges required of everyone on the show floor.

Lobby Display Cases Accessory - $4,050 Merchandise your accessories in front of every attendee by displaying them directly in the lobby. Display also includes signage with your logo and marketing message. Lobby Display Case - Bicycle Sized - $4,050 Merchandise your bicycle or products in front of every attendee by displaying them directly in the lobby. Display also includes signage with your logo and marketing message.

Lobby Image Area - $4,140 Command attention in the main upper lobby with a space to promote and showcase your brand to show attendees in a 10x10 space. Past sponsors have reached attendees before they entered the show floor with a booth, an inflatable promotional display or offered a giveaway.

Lounge - Call for pricing Provide show attendees with a place to sit and conduct business, network, relax or go online to check email. These on-floor lounges will be very welcome additions and resources to buyers during their busy show schedule. Sponsorship provides naming rights and product placement opportunities to promote your brand away from your booth and be seen as providing a welcome service to attendees. In addition to seating and Wi-Fi access, the lounges can feature mannequins, product display pods and/or sample stations.

Mannequin Displays - $1,500 Apparel and accessories can best be featured on Mannequins placed in the registration area, lobby and the Show floor. Mannequins placed in multiple locations will display your merchandise outside of your exhibit space and present a compelling reason for retailers to visit your booth.

Media Center Two Minute Video Ad Spot $895 Have your two minute video ad spot running throughout the day on the show floor between Media Center programs. The Media Center was a hotbed of activity in its first year with celebrities, industry leaders, advocates, athletes and journalists all featured on monitors spread out on the show floor. This is evolving into the heart of the show and a definite focal point for attendees.

Media Center Title Sponsorship - $18,000 Title sponsorship of the Media Center at Interbike is a great way to get your brand and products in front of the sizable working media attendance at the show. Located right on the show floor, the Media Center is a vibrant hub of reporting activity during the three days of the show with journalists writing, editing video, uploading photos recording live streaming video programming and generally filing the news of the show. Supporting the work of these important attendees with the services of the media center will be very well noticed and appreciated by the members of the press. Services include internet access, breakfast, lunch and refreshments, full working TV studio and a convenient and comfortable place to work.

Meterboards Double Sided - $2,800 Life size your ad by purchasing a multi-sided Meterboard. Placed in prominent locations in the main upper lobby, you can choose up to four sides per Meterboard to feature you best products. Meterboard - Four Sided - $1,995/side Life size your ad by purchasing a large four-sided Meterboard surrounding a column in lower registration lobby. Meterboards are placed in a prominent location visible by all attendees registering for the show, picking up their badges or arriving at the convention center by the front door.

New Product Pods - $1,495 These new product display pods place your small accessory or component almost literally on a pedestal for show goers to discover and admire. The pods can be located in any of the themed lounges throughout the show floor. The expected popularity of these new lounges with attendees will make products in the pods very well noticed.

On-Line Lounge - $5,400 Provide for the internet access needs of the thousands of business professionals who are away from their businesses while attending Interbike by sponsoring the On-Line Lounge in the upper lobby. A very popular service with attendees, the very prominent lounge provides multiple terminals for attendees to check email or access other information via the internet.

On-Site Guide Ad - $995 The On-Site Guide and floor map is the definitive source of up-to-the-minute directory information. The full-color fold-out map and exhibitor listing is used by most show-goers to navigate the floor and is a very visible piece at the show. A full page back cover advertisement places your message very prominently in front of all show attendees carrying and utilizing this piece throughout the facility.

On-Site Guide Back Cover - $4,150 - Exclusive The On-Site Guide and floor map is the definitive source of up-to-the-minute directory information. The full-color fold-out map and exhibitor listing is used by most show-goers to navigate the floor and is a very visible piece at the show. There are several very limited spaces available on the map to place your add in this very prominent and frequently consulted resource.

Recycle Bins - $1,000 We do our best to make our business as environmentally sustainable as possible - even working with the convention center to implement new recycling programs. Show your company's commitment to sustainable practices by sponsoring the show floor's many recycle bins. The very frequently used bins will be printed prominently with your company logo and/or messaging.

Registration Counter Handout - $1,995 Have your flyer, small brochure or other handout passed out to all attendees that frequent the registration counters at the show in the lower lobby. Even if they received badges in the mail, all attendees and exhibitors need to pick up a badge holder at one of the registration counters.

Sample Stations - $2,995 Located throughout the expo floor, sample stations provide a great opportunity for you to promote your energy food/beverage. Sponsor will provide energy product and personnel at each station.

Show Bag Title Sponsor - $9,950 Bags are given out to show goers that contain desirable swag and promotional items and brochures and are popular ways for buyers to carry the catalogs they collect at the show. Sponsor the bag itself for a very visible placement with all buyers in attendance. This is a very desirable and durable piece of swag itself with show goers and has lasting branding power for the sponsor.

Swag Table - $850 Place your company’s literature, catalog, stickers or small sample next to the official show bags in the lower lobby by registration for handing out to attendees. A great opportunity to reach a powerful group of buyers.

Vehicle Placement - $5,500 Display your company’s branded automobile in prominent locations in the expo hall. Placement includes a 22” x 28” sign and distribution stand for brochures and marketing materials.

VIP Retailer Swag Bag Insert - $950 VIP retailers recognized by Bicycle Retailer as a Top100 or Five-Star retailer will be announced and awarded at a reception during Interbike beginning in 2010. Each of these important retailers will receive a gift bag with products from various sponsors. Reward these special businesses and place your product in their hands by sponsoring the VIP Retailer Bag.

Wi-Fi Wireless Hub Sponsor - $5,000 Provide for the increasingly important wireless internet access needs of show goers by sponsoring a Wi-Fi hub. Attendees will forever be rateful for the valuable service you have provided. Your company brand and messaging will be placed prominently on the Wi-Fi access landing page.

Interbike 2010 Sponsoring Companies