Promotional Opportunities

 Sponsorship and Promotional Opportunities Available at Interbike

 

  Interbike has a full sponsorship menu to satisfy your brand’s appetite for promotion before, during and after the show. We have a wide variety of opportunities available and we can work with your budget large or small. Start here now to begin promoting your product and brand to the Interbike Nation. 
Download the Interbike 2013 Sponsorship Brochure


Total Reach

Expand your reach to the cycling marketplace beyond your show booth with a TotalReach marketing package. We’ve carefully packaged promotional opportunities to help you influence buyers before, during and after the show to best match the most common sales and marketing objectives of exhibitors in a variety
of value added packages. TotalReach is your pre-show, at-show, and post-show marketing solution.

Each total reach package includes:

·       • Enhanced listing online at interbike.com

·       • Enhanced listing on the Interbike Mobile App

·       • Online product showcase on www.interbike.com

·       • Print product showcase in the Interbike Event Guide

Package One: Total Reach Booth Plus
Get all of the above PLUS:

• Logo in (1) eNewsletter (25,000 recipients)

Cost: $2,100


Package Two: Total Reach New Product Placement
Our surveys have proven that one of the top reasons retail buyers attend Interbike is to see new brands and products. Help retail buyers and media discover you before, during and after the show!

Get everything listed in the base package above PLUS -


• One (1) item to be placed within the LAB area – choose from one of the following
   - 20 x 20” shelf within display case
   - Bike rack display
   - Mannequin

Coast: $2,500


Package Three: Total Reach – New Exhibitor
Take advantage of this marketing package designed to shine a spotlight on new exhibitors providing additional exposure to retail buyers and media before, during and after the show:
Get everything listed in the base package above PLUS –
• New exhibitor highlight on Interbike Mobile App
• New exhibitor highlight on “You are Here” Kiosks Onsite,
• New exhibitor highlight on all Floor Plans
• New exhibitor highlight in the Interbike Event Guide
• Logo included in our September eNewsletter (25,000 recipients)
• Co-branded meter board placed in a high traffic area on site highlighting your booth number
• One (1) “Live from Interbike” Interview during the show

Cost: $3,350


Package Four:  Total Reach Live {Limit-10}
This package provides you with all the online and print exposure included in our base package plus additional promotion designed to shine a spotlight on your product and your brand story.
Get everything listed in the base package above PLUS –
• 1 Featured product showcase in 1 attendee eNewsletter
• 1 “Live from Interbike”
• 1 Banner on www.interbike.com (ROS / rotating / July 1– September 30)

• 1 Exclusive meter board located in high traffic area on show floor

Cost: $5,200  


Package Five:  Total Reach Display  {Limit-10}
Capture the interest of buyers onsite with a full size display of your bikes and or gear as they enter and leave the show. Prime them for the show with the included online and print product showcases, and have your logo featured on all marketing materials as an official sponsor leading up to the show.
Get everything listed in the base package above PLUS –
• Official show sponsor – your logo on all Interbike  marketing materials including: www.interbike.com, You are here kiosks, Floor Plans and the Interbike Event Guide
• Your company highlighted on Interbike floor plan
• 1-Onsite product display case
• 1-4x4 Entry floor decal

Cost: $5,400



Interbike Mobile App

Interbike in your pocket on your iPhone, Blackberry or Android. Exhibitor information goes mobile for all smartphones.

 
Banner Ad Packages- $1,500

Rotating ads on the mobile app dashboard feature your company's message - a single touch on the banner takes attendees to your landing page giving them instant access to your booth #, logo, and communications about new products, specials or giveaways, include a video on your exhibitor landing page for attendees to view clips featuring a welcome to your company, introduction to products, or product demonstrations.

Package cost is only $1,000 with purchase of interbike.com run-of-site banner ad Limit - 5 banner opportunities available


 

     


    Alerts- $500
    Communicate your booth #, special events, athlete appearances, show specials and more via daily alerts.
    Limit - 5 alert opportunities available per day

     

     


    Logo Upgrade - $99
    Add your logo to the mobile app interactive floor plan.

     

     

      Contact your Account Executive for more information on the IB13.


       
      Interbike 2013 PR Toolkit

      Get the most from your media outreach efforts pre-, during and post show by using the tips in our PR Tool Kit. It outlines all of the PR opportunities surrounding the show and their deadlines.

      The 2013 Interbike PR Toolkit will be available soon.



      Interbike Magazine Distribution
      Reach thousands of Interbike attendees with your new publication, latest issue, single issue publication or buyer's guide. Newsstand bins are available in the highly trafficked upstairs lobby. 

      Download the Newsstand Bin Order Form for Exhibitors
      Download the Newsstand Bin Order Form for Non-Exhibitors


      Interbike Digital Opportunities
       

      Interbike’s Digital Promotional Opportunities Deliver Our Audience to you Before, During and After the Show.

      Before, during, and after the show, reach thousands of retail buyers with our online marketing sponsorships on the newly redesigned Interbike website – reach show-goers 365 days a year, 24/7! Make a great first impression – Get your brand and product messages out to the thousands of decision makers of the bicycle industry before they even hit the show floor with Interbike eNews. Get your banner ad, product, show special announcement and/or logo in front of thousands of retail buyers, brands and the media before the show in one of our 12 eNewsletters. Live at Interbike video packages are hosted on Interbike’s site and YouTube channel year round. The Interbike video production team handles everything from scheduling, scripting, shooting, editing and distributing your Live At Interbike segment. Download the Digital Media Sponsorship Kit and start promoting your brand now.

      Contact your sales representative to activate your brand with Interbike’s audience with our digital promotional opportunities or one of our many sponsorship opportunities available.

       


      Interbike Digital Upgrades

       

      Enhanced Listing Package - $295.00

      •    Display your Company Description in your profile

      •    Upload a Company Logo in your online profile

      
Did you know - profiles that are enhanced experience at least 98% more visits than those that are not 

Bonus - Exhibitor Listing is Bold & Highlighted

      Booth Event / Show Special - $150.00

      •    Booth Event / Show Special - promoted to retailers via the announcements, in your company profile, and on the interbike.com website. Having a Happy Hour, or give away? Promote your Show Special directly to the retail audience who is coming to Interbike.


      Did you know - Companies that featured a show special saw at least 52% more profile visits?

      Online Featured Product Showcase - $1050.00

      •    Product Image or Video, Title, Description, Press Release and Brochure - The Online Featured Product Showcase highlights a select group of products at the show. Products in the Online Showcase are displayed throughout the event planner, the dashboard emails*, show announcements, on the show website, in e-newsletters and at the top of all product lists.


      Did you know - Companies that promoted an Online Product Showcase had 132% more profile visits? 


      Additional Online Featured Product Showcase - $500.00

      •    Additional Online Featured Product Showcases, after initial purchase of Upgrade Online Featured Product Showcase, can be added for only an additional $500.

      Online Floorplan & My Planner Sponsorship - $500.00

      •    Company Logo and Link - Your Company Logo and Link are displayed throughout the My Event Planner pages, the dashboard emails*, the Online Floorplan pages and on all Planner pages when printed.

      Leaderboard Advertisement - $995.00

      •    Leaderboard Advertisement - Your custom banner ad will run at the top of all Interbike Planner pages with a hyperlink back to your brand profile. (468x60)

       

      Download the Interbike Digital Upgrade Contract
      For more information or to upload your files for the Digital Upgrades, click here.


      Interbike 2012 Trend Guide
       

      Download the 2012 Trend Guide

      Download the 2011 Trend Guide

      Download the 2013 Trend Guide Insertion Order

       

       

       

      Sponsorships Continued

      Direct Mail Turnkey Solutions

      Mail postcards directly to the Interbike or HFB attendee database. Promote your brand and products, invite buyers to schedule meetings, visit your booth and order show specials. Turnkey postcard packages include list rental, printing, postage, creative design (optional fee) and mailing and start at just $995.

      Learn more here.

      Download the List Rental Info Sheet

      Download the List Rental Contract

      Registration Counter Handouts

      Be the first to reach your audience by having your logo, booth location and brand message included on our official Registration Counter handouts.

      Badge Holder Pick-up Displays-$4,500 Exclusive

      Display your products in the highly visible badge holder pick up displays that all attendees must go to in order to retrieve their show badges.

      Badge Holder Inserts

      Insert a custom collateral piece inside each attendee’s badge holder. Promote a show special, new product, special program and booth location. Choose to target attendees and/or exhibitors. 

      Custom Builder Exhibit Program-$650

      Showcase your Hand-Made Bicycles at Interbike with our Custom Builder Exhibit Program. We’ve designed this affordable package to help you showcase your brand to the entire Interbike audience. The Exhibit will be displayed in a main thoroughfare of the Expo, bringing the artistic and grassroots soul of bicycling to the forefront of the bicycle industry.

      Download more information on the Custom Builder Exhibit Program.

      Top 100 VIP Bag Insert-$1000

      Want to get your product the hands of the Top 100 Retailers in the country? The VIP Bag insert allows you to place a product in the highly coveted Top 100 VIP bag they receive at the Top 100 reception. 

      Download the VIP Show Bag Insert Contract

      Vehicle Placement-$5,500

      Showcase your brand with a vehicle placement in a highly trafficked area of the show floor. 

      Download the Vehicle Placement Contract

      Turnkey Booth Display-$3,500

      Our Turnkey booth display is our one stop solution to your booth needs. The 8x8 booth comes with walls, carpet, a table and 2 chairs. All you do is decorate the booth and you are ready for the show to begin.

      Download the Turnkey Booth Display Contract 8'x8'
      Download the Turnkey Booth Display for New Exhibitors 8'x8'
      Download the Turnkey Booth Display Contract 8'x16'
      Download the Turnkey Booth Display Contract for New Exhibitors 8'x16'
      Download the Turnkey Booth and Vehicle Display Contract

      Sample Station-$1,500

      Located in strategic locations throughout the expo floor, you can allow attendees to sample your product and give them a taste of your brand!

      Download the Sample Station Contract

      Industry Party-$25,000

      The Interbike Industry party is the official kick-off to Interbike and is one of the most popular events of the week with over 750 attendees enjoying complimentary cocktails in one of Las Vegas’ most popular night clubs.

      Back Cover of Onsite Guide Sponsorship-$4,500

      The map of the tradeshow floor is an essential guide for all attendees to navigate the show floor. Be the exclusive sponsor of the Floorplan – the easiest way to be in the hands of all the attendees at the show!

      Online Lounge-$5,000

      The spot for attendees to check email and find out what is going on in the outside world. Brand the lounge and have your custom home page greet attendees in this highly trafficked show feature.

      Download the Online Lounge Contract

      Meterboard placed in the upper lobby-$2,800

      Drive traffic to your booth by promoting your new products and brand message on the standout meterboards that are placed in various locations throughout the Sands Expo.

      Download the Meterboard Contract

      Meeting Rooms

      Do you want to talk to your retailer base in a completely private setting? If so, rent a meeting room and control your product or tech presentation and message in a quiet setting away from the show floor. See contract for pricing.

      Download the Meeting Room Contract

      Mannequin Display-$1,800

      Feature your latest designs on mannequins placed in the highly trafficked Registration lobby, and present a compelling reason for retailers to visit your booth. 

      Green Step-$650

       Download the Green Step Contract

      Show Bag-$9,500

      Supply the show bag to the thousands of attendees at Interbike and get your brand in their hands.

      Download the Interbike 2012 Show Bag Contract

      Job Center sponsorship-$5,000

      The Interbike Job Center is a hub for attendees looking for new opportunities as well as exhibitors looking to recruit new talent. The Job Center is located in a highly trafficked area and will offer your brand visibility in the front of the show. 

      Floor Graphics-$1,995

      Your brand, booth number and company logo will be on the walkways of the Sands Expo, reinforcing your presence and driving traffic to your booth. 

      Download the Floor Graphic Contract

      E-Track Sponsor-$1,500

      Electric bicycles are a growing segment, sponsor the E Track to ensure attendees interested in the Electric bicycle market know who you are. 

      Display Case in the upper lobby-$4,050

      Create an immediate impression and drive traffic to your booth with your latest products featured in the highly trafficked upstairs lobby. 

      Download the Lobby Display Case Contract

      Demo Area banner placement-$1,000

       2 banners to be placed in the demo area

      Download the Demo Area Contract

      Coffee Mug Sponsor-$4,000

      For those early mornings and ‘Green’ minded coffee drinkers, the official mug will be a much sought after keepsake from Interbike. 

      Coffee Sponsorship-$2,500

      Attendees and Exhibitors can start their day off right with a cup of your premium coffee. Be the official coffee of Interbike and your brand will be the first thing they see and get their day off to a great start. 

      Lanyard Sponsorships-$10,000

      Put your company name and logo around the neck of every retail attendee – a creative way to be seen continuously throughout the show. 

      Download the Lanyard Contract

      Sponsored Lounges

      Provide show attendees with a place to sit and conduct business, network, relax or go online to check email. These on-floor lounges will be very welcome additions and resources to buyers during their busy show schedule. Sponsorship provides naming rights and product placement opportunities to promote your brand away from your booth and be seen as providing a welcome service to attendees. In addition to seating and Wi-Fi access, the lounges can feature mannequins, product display pods and/or sample stations.

      Download the Women's Lounge Product Display Contract
      Download the Women's Product Showcase Info Sheet
      Download the LaunchPad Contract

      Media Center Title Sponsorship-$10,000

      Title sponsorship of the Media Center at Interbike is a great way to get your brand and products in front of the sizable working media attendance at the show. Located right on the show floor, the Media Center is a vibrant hub of reporting activity during the three days of the show with journalists writing, editing video, uploading photos recording live streaming video programming and generally filing the news of the show. Supporting the work of these important attendees with the services of the media center will be very well noticed and appreciated by the members of the press. Services include internet access, breakfast, lunch and refreshments, full working TV studio and a convenient and comfortable place to work.

      Interbike Event Guide

      The Interbike Event Guide is the official roadmap for attendees of the Interbike Expo and OutDoor Demo. A valued resource for retailers, journalists and suppliers, the 14,000 copies of the Event Guide can work for you to reach the right audience at the right time—advertise in the 2012 Interbike Event Guide.

      View the 2012 Interbike Event Guide here

      View the 2011 Interbike Event guide here

      Download the Interbike Event Guide Insertion Order
      Download the Interbike Event Guide Info Sheet

      Attendee Registration Website - $10,000 - Exclusive

      Your banner ad will be prominently featured on each page of the online registration system and on downloadable registration forms. Choose to target attendees or exhibitors.

      Badge Holder Insert - $7,500 - Exclusive

      Insert your company’s business card or custom collateral piece inside each attendee’s badge holder for prime visibility by all show goers. Sponsor to provide promo pieces for 20,000 exhibitor and retailer badge holders.

      Download the Exclusive Badge Holder Insert Contract

       

       

      Banners

      Aisle Directional Banners - $8,000
      Located throughout the expo floor, your brand and message displayed under each hanging aisle directional banner

      Escalator Banner 4' x 18' - $3,600
      This is a large banner lining the escalator up to the main lobby from registration

      Lobby Staircase - $5,500
      Multiple banners lining the stairs leading up to the main lobby from registration

      Lobby 10' x 10' - $5,000
      A very visible hanging banner in the highly trafficked upper lobby area

      Lobby 6' x 12' - $3,600
      A very visible hanging banner in the highly trafficked upper lobby area

      Download the Lobby Banner Contract

      Bike Lock Up Room-$1,995

      Thousands of show attendees ride their bikes to the convention center each day. Sponsor the secure bike lock up room and be seen as a supporter of bike commuting.

       

      Download the Bike Lock-Up contract

      Booth Drop - $1,000

      Have your promotional flyer, catalog, magazine or brochure delivered to each booth
      on the show floor in the early morning hours before the show opens on the day of
      your choosing.

      Download the Interbike Booth Drop Contract

      OutDoor Demo Vehicle Placement

      Download the OutDoor Demo Vehicle Placement Contract

      OutDoor Demo Official Dowhill Challenge Sponsor

       Download the Official Sponsor of the Downhill Challenge Contract

      OutDoor Demo Hydration Station

      Download the OutDoor Demo Hydration Station Contract

      OutDoor Demo Downhill Shuttle Contract

      Download the OutDoor Demo Downhill Shuttle Contract

      OutDoor Demo Banner Placement

      Download the OutDoor Demo Banner Placement Contract

      OutDoor Demo Bag Insert

      Download the OutDoor Demo Bag Insert Contract