Promotional Opportunities

Sponsorship and Promotional Opportunities Available at Interbike

Interbike has a full sponsorship menu to satisfy your brand’s appetite for promotion before, during and after the show. We have a wide variety of opportunities available and we can work with your budget large or small. Start here now to begin promoting your product and brand to the Interbike Nation. 

New 2014 Specific Sponsorship will be available soon. Stay tuned!


Download the Interbike 2013 Sponsorship Brochure

Sponsorship Onsite Opportunities Brochure for Interbike 2013



This year how will you drive traffic to your display? How will you build brand awareness?

How will you influence the people who make the purchasing decisions critical to your business?

It’s not enough to build and stock the booth. You have three days to engage with Interbike’s highly qualified audience; our custom sponsorships will give your brand voice and influence beyond your booth walls, propelling the right people to your display.



Download the Interbike 2013 Onsite Sponsorship Opportunities Brochure


Interbike Preview and Event Guide Opportunities

Reach more retailers and save money! All new for 2013,  is Interbike's 24-page Event Preview that will be inserted into 5,000+ copies of the August 15th issue of Bicycle Retailer & Industry News. The Event Preview is designed to give buyers and media an exciting first glimpse of the 2013 show! Right now our bundled pricing allows you to purchase an ad in our Event Preview and an ad in our Event Guide (with over 10,000 copies distributed on site) for one low price! Reach over 15,000 retailers.

Click here to download the Preview and Event Guide Insertion Order and information sheet


Sponsorship Opportunities Brochure for OutDoor Demo 2013

When front line employees are excited about a product they’re more likely to promote it to their customers. OutDoor Demo allows key retailers and their sales people to experience products in their intended environment and get the hands on knowledge they need to educate customers throughout the buying process.



Download the OutDoor Demo 2013 Sponsorship Opportunities Brochure

Interbike By Invitation How To Guide


Interbike by Invitation will, quite literally, put the country’s most passionate, committed cyclists directly in front of your brand as they travel the Interbike show. You have one chance to make these avid riders fall in love with your brand and transform them into your personal evangelists – ready and willing to trumpet the magnifi cence of your products to their wider communities.



Download the Interbike By Invitation Exhibitor How To Guide Brochure

Total Reach


Expand your reach to the cycling marketplace beyond your show booth with a TotalReach marketing package. We’ve carefully packaged promotional opportunities to help you influence buyers before, during and after the show to best match the most common sales and marketing objectives of exhibitors in a variety of value added packages. TotalReach is your pre-show, at-show, and post-show marketing solution.

 Download more information about Total Reach Packages here.


Interbike Mobile App

Interbike in your pocket on your iPhone, Blackberry or Android. Exhibitor information goes mobile for all smartphones.


Download more information on the Interbike Mobile App here.

Interbike Digital Opportunities

Interbike’s Digital Promotional Opportunities Deliver Our Audience to you Before, During and After the Show.

Before, during, and after the show, reach thousands of retail buyers with our online marketing sponsorships on the newly redesigned Interbike website – reach show-goers 365 days a year, 24/7! Make a great first impression – Get your brand and product messages out to the thousands of decision makers of the bicycle industry before they even hit the show floor with Interbike eNews. Get your banner ad, product, show special announcement and/or logo in front of thousands of retail buyers, brands and the media before the show in one of our 12 eNewsletters. Live at Interbike video packages are hosted on Interbike’s site and YouTube channel year round. The Interbike video production team handles everything from scheduling, scripting, shooting, editing and distributing your Live At Interbike segment. Download the Digital Media Sponsorship Kit and start promoting your brand now.

Contact your sales representative to activate your brand with Interbike’s audience with our digital promotional opportunities or one of our many sponsorship opportunities available.

Download more information on Interbike’s Digital Opportunities here.


Brand Live@Interbike
Brand Live is a turnkey custom video opportunity. We work with you to produce a polished, professional 3 minute video. Your video shoot is pre-scheduled and taped “live” in your booth at Interbike or OutDoor Demo. Once your video is shot and edited, we will post it to the Interbike YouTube channel plus provide you with links so you can load the video onto all your social media channels like Facebook, YouTube, Twitter and more!

Click here to get more info on Brand Live@Interbike

Interbike Digital Upgrades


Enhanced Listing Package - $295.00

•    Display your Company Description in your profile

•    Upload a Company Logo in your online profile

Did you know - profiles that are enhanced experience at least 98% more visits than those that are not 

Bonus - Exhibitor Listing is Bold & Highlighted

Booth Event / Show Special - $150.00

•    Booth Event / Show Special - promoted to retailers via the announcements, in your company profile, and on the website. Having a Happy Hour, or give away? Promote your Show Special directly to the retail audience who is coming to Interbike.

Did you know - Companies that featured a show special saw at least 52% more profile visits?

Online Featured Product Showcase - $1,050.00

•    Product Image or Video, Title, Description, Press Release and Brochure - The Online Featured Product Showcase highlights a select group of products at the show. Products in the Online Showcase are displayed throughout the event planner, the dashboard emails*, show announcements, on the show website, in e-newsletters and at the top of all product lists.

Did you know - Companies that promoted an Online Product Showcase had 132% more profile visits? 

Additional Online Featured Product Showcase - $500.00

•    Additional Online Featured Product Showcases, after initial purchase of Upgrade Online Featured Product Showcase, can be added for only an additional $500.

Online Floorplan & My Planner Sponsorship - $1,100.00

•    Company Logo and Link - Your Company Logo and Link are displayed throughout the My Event Planner pages, the dashboard emails*, the Online Floorplan pages and on all Planner pages when printed.

Leaderboard Advertisement - $995.00

•    Leaderboard Advertisement - Your custom banner ad will run at the top of all Interbike Planner pages with a hyperlink back to your brand profile. (468x60)


Download the Interbike Digital Upgrade Contract
For more information or to upload your files for the Digital Upgrades, click here.


Sponsorships Continued

2014 Interbike Preview - Early Audience Access in 2013

It’s never too late, or too early, to get in front of your customers at Interbike. This year, wait listed exhibitors are invited to take advantage of a 2014 Preview Package that will get you, and your brand, in front of the Interbike audience - now. Click here to get your 2014 Preview Package now.

Interbike Industry Party

Click Here for information on the Interbike 2013 Industry Party featuring George Thorogood at the House of Blues.

Direct Mail Turnkey Solutions

Mail postcards directly to the Interbike or HFB attendee database. Promote your brand and products, invite buyers to schedule meetings, visit your booth and order show specials. Turnkey postcard packages include list rental, printing, postage, creative design (optional fee) and mailing and start at just $1,395.


Learn more