Interbike

May 12, 2008

Source: Bike Biz

A study by e-commerce specialists Logan Tod has warned that a large portion of customers are abandoning potential purchases because basket pages are 'difficult.'

Research found that 83 per cent of those questioned from the UK had abandoned an online purchase, with nearly a third saying it was frustration experienced on the basket page that led to the loss of interest.

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Interbike provides the ultimate blend of industry leaders and innovative products in the bicycle industry through our annual international bike show. We bring together thousands of bicycle dealers and thousands more buyers from around the world. Interbike is dedicated to providing bicycle business information needs. Discover the latest in cycling apparel, cycling equipment, and bicycle business trends. Watch for our new service offerings and expanded collaboration in 2007 with Bicycle Retailer & Industry News, National Bicycle Dealers Association, the Bikes Belong Coalition and other strategic partners.

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