Feb 19, 2008

Source:

SAN JUAN CAPISTRANO, Calif. - Feb. 19, 2008 - Interbike, a business unit of Nielsen Business Media, today announced it has e-mailed Exhibitor Sales Kits for its first annual Interbike Outdoor Demo East to companies and organizations doing business in the bicycle industry.

The e-mailed OutDoor Demo East Sales kit includes detailed information about the event, site map, pricing and an exhibiting contract. The sales kit can also be downloaded from Interbike's Web site at www.interbike.com/demo.

Scheduled to run Tuesday, October 21 to Wednesday, October 22, 2008, 9 a.m. to 5 p.m. at Roger Williams Park in Providence, R.I., the Interbike Outdoor Demo East event is based on the Interbike Outdoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas and will include product testing, National Bicycle Dealers Association (NBDA) seminars and networking events. The new event is aimed at serving retailers who do not attend and/or additional staff members who are not able to participate in the Interbike International Expo and Outdoor Demo.

"Since we first discussed the possibility of producing an OutDoor Demo East event and especially after its official launch just a few weeks ago, the response from exhibitors and retailer attendees has been particularly impressive," said Andria Klinger, Interbike's sales manager. "So far, more than thirty companies have committed to exhibiting and we are looking forward to producing a first class product demo and seminar event aimed at serving east coast retailers."

Some of the manufacturers who have submitted contracts to exhibit at the event include:

Advanced Sports (Fuji, SE Racing, Kestrel)
BMC
Civia Cycles
Fox Racing Shox
Giant Bicycles
Jagwire USA
Kenda USA
Look Cycle USA
Orbea USA
Pacific Cycle (GT, Schwinn, Mongoose)
Pedro's Total Bicycle Care
Santa Cruz Bicycles
SRAM Corp.
WTB

"While at Outdoor Demo East, Kenda will showcase its tire products to the important east coast market," said Jim Wannamaker, Kenda USA's marketing director. "The OutDoor Demo format is great for test riding product and the Roger Williams Park is a fantastic place to do this. We look forward to attending the event."

Roger Williams Park is located just south of downtown Providence and was the host venue for the 2006 and 2007 National Cyclocross Championships. In addition to being a great place for cycling, Providence is a central location for Northeast and Mid Atlantic retailers and is easily accessible by most forms of transportation.

The OutDoor Demo East is not intended to replace Interbike's September trade event, but will include additional events to benefit retailers unable to attend the Las Vegas show. For example, the partnership with the NBDA will bring its popular Super Seminars to the event.

For questions about exhibiting at OutDoor Demo East, please e-mail Interbike Sales Manager, Andria Klinger at andria.klinger@nielsen.com. Retailer attendees, please stay tuned for more information.

About Interbike
Interbike, a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and close to 23,000 total attendees annually.

 
The dates for next year's Interbike trade-only events begin with the Outdoor Demo September 22-23, 2008 in Bootleg Canyon, the Interbike Expo September 24-26 at the Sands Expo and Convention Center in Las Vegas, Nevada, and the OutDoor Demo East October 21 & 22 at Roger Williams Park in Providence, R.I.

 
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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597-7515(cell), csmith@soarcomm.com or
Maura Lansford, SOAR Communications, 801.523.3730(wk), mlansford@soarcomm.com