April 25, 2008

SAN JUAN CAPISTRANO, Calif. - April 25, 2008 - Interbike today announced exhibitor space for the indoor portion of its 2008 International Bicycle Expo is 88 percent sold-out. In addition, preliminary figures indicate sold exhibit space for Interbike 2008 is on par to meet or exceed last year's record-breaking number of more than 313,000 square-feet of net-sold exhibit space.
 
In a targeted mass e-mail distributed yesterday, Interbike's sales department sent a 21-page Exhibiting Information Brochure to cycling companies and organizations that have not yet signed-up (or renewed contracts) for the 2008 Expo (to be held at the Sands Convention Center in Las Vegas, September 24-26, 2008), as well as the Outdoor Demo to be held two days prior.
 
The Exhibiting Information Brochure includes detailed information about the event, exhibiting options, marketing and sponsorship opportunities and attendee demographics. The current contracted exhibitor list and floor plan with booth assignments can be viewed at Interbike's Web site at http://www.interbike.com/ib/interbike/exhibitorlist/exhibitor_list.jsp.
 
"In the past two weeks our sales team has confirmed exhibit space for more than 500 exhibitors and sponsorship packages for first time and regular exhibitors, alike, which puts us on track to meet or exceed last year's record-breaking results," said Andria Klinger, Interbike's sales manager. "With available exhibit space becoming limited, our sales team is focused on working with potential exhibitors who may have overlooked renewing their yearly contract."
 
Preliminary sales figures for the OutDoor Demo also indicate an increase in exhibit space sales over last year, but Klinger cautioned that it is too early to predict final Outdoor Demo numbers since exhibitors traditionally reserve space for this event later in the season.
 
"While there is no deadline for reserving exhibitor space for OutDoor Demo or International Expo, it is assigned on a first come, first served basis," Klinger added.
 
For questions about exhibiting at the 2008 International Bicycle Expo, Outdoor Demo and/or OutDoor Demo East, please e-mail Interbike Sales Manager, Andria Klinger at andria.klinger@nielsen.com.


About Interbike
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and close to 23,000 total attendees annually.

The 2008 Interbike trade-only events begin with the Outdoor Demo September 22-23, 2008 in Boulder City, followed by the Interbike Expo September 24-26 at the Sands Expo and Convention Center in Las Vegas, and the OutDoor Demo East October 21-22 at Roger Williams Park in Providence, Rhode Island.

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Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com or
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