Media Coverage

Las Vegas Review-Journal | New Vegas business on a roll at Interbike show (Sep. 10, 2014)
(Sep. 10, 2014) In a far corner of a vast floor of more than 1,000 Interbike exhibitors, squeezed between fire exits, trade show rookies Lance and Lynn Sisson set up shop early Wednesday morning. The first-time exhibitors from Las Vegas, who own 11nine Fat Bikes, were nervous. It was 8 a.m. at the Mandalay Bay
Convention Center on the Strip’s south end, and the married couple had just rolled in six mountain bikes with megabig fat tires they assembled in their home garage in the northwest valley. “It’s been extremely nerve-racking,” Lynn Sisson, 46, said of the days leading to the massive bicycle trade show held each September in Las Vegas. “We haven’t slept in days.” Her 48-year-old husband explained why: “Did we build something that everyone will like, or did we build something only I like?” Any first-time exhibitor at a big Las Vegas trade show knows that feeling. Read the Full Article

Las Vegas Review-Journal | As the wheel turns: lookey-loos welcome at Interbike (Sep. 12, 2014)
(Sep. 12, 2014) For years, Interbike, the U.S. bicycle industry’s premier trade show, held annually in Las Vegas, has been all about bicycle shop owners visiting bike manufacturers and ordering new inventory from exhibitors. But on Friday, this once hard-core B2B trade show changed forever. For the first time, Interbike threw open its doors to the pedaling masses and invited any bicycle enthusiast off the street to troll the carpeted aisles at the Mandalay Bay Convention Center, for a $20 fee. Read the Full Article.

Bicitech | Interbike 2014, the show's future (Sep. 15, 2014)
(Sep. 15, 2014) In the States everything is entertainment, even an exhibition. It was concluded in these days of Interbike, the bicycle showroom dedicated to embedded, in rapid succession, Eurobike between late August and late September Expobike. The appointment of Las Vegas is the key moment to take stock of the market beyond the ocean, in what remains, for size and spending power, the second largest market after the Asian giant. But if in old Europe a fair, as rich and full, you can not deviate too much from what is a plot statement (exhibit products and events contour); in Nevada City event becomes the show. Proof of this are the 2014 Interbike Award , which is awarded in an evening awards show conducted by the famous (in America) comedian Alonzo Bodden and whose tickets have been sold in a pre-flash (now sold out). Read the Full Article

Bicycle Retailer and Industry News | Interbike Plans Industry Awards Gala
(May 7, 2014) Interbike is planning its first industry awards gala, to be held during its Las Vegas expo at the Mandalay Bay Convention Center this September. The Interbike Awards will honor achievements from the 2014 product year (July 2013 through June 2014). Nominees and winners will be selected from categories including Product Innovation, Athletic Achievement, Dealer Excellence, Supplier Performance and Advocacy Efforts. The gala will be held Thursday, Sept. 11,  from 6:30-9:00 p.m. Read the Full Article

The History Channel | American Restoration: Search Part-y
(22 min) tv-pg
In this episode of The History Channel's American Restoration, with filming completed at Interbike 2013, Rick is challenged with transforming a retro cigarette dispenser into a bike tool vending machine. Meanwhile, Tyler steps in for Rick and bids on rare 1950s pedal bulldozer project. (Television provider login information is needed to view complete episode.)

Forbes | You Don't Need Black Friday Specials When Customers Get Inked to Promote Your Brand
(Nov. 25, 2013 -  Carmine Gallo, Contributor) When your customers are willing to get a tattoo of your product’s logo, you don’t need to offer deep discounts on Black Friday, or any other day for that matter...At a trade show called Interbike, Swiftwick customers lined up to get tattoos of the company logo. Dozens of customers have already been inked with the Swiftwick pattern. Read the Full Article | Download the PDF

WIRED | Fat Wheels, Gravel Whips, and Kangaroo Leather: The Latest Cycling Gear at Interbike
(Sep. 25, 2013 - Jim Merithew) - LAS VEGAS -- The bicycle industry’s epically huge, fluorescently lit, yearly hype-fest is an assault on the senses. Every inch of Mandalay Bay’s sprawling convention center here is covered with people using all manner of trickery to make you notice them and check out their products. I saw a Delorean towing a tiny trailer, more blinking lights than the runway at McCarran airport, and an army of women whose only job seemed to be to riding rollers with their jerseys unzipped. There were more than 1,200 vendors to see, hear, and smell. Read the Full Article

Bicycling | Day Four at Interbike 2013
(Sep. 19, 2013 - Andrew J. Bernstein) The question that Interbike attendees ask each other as they traverse the hall’s long aisles—and over beers later—is: "What was the coolest thing you saw?" In my few years attending the show I've given answers ranging from tongue-in-cheek -- "The K-Swiss triathlon girls" - to more serious: "Mario Cipollini, by himself." Today, I have an answer that I am genuinely excited to give. Read the Full Article

Bike Radar | Best in Show - Interbike 2013
(Sep. 19, 2013 - Ben Delaney) The bike industry crammed into a Las Vegas Convention Center this week to show off its latest and greatest, with more than 1,000 brands represented. After a few dozen miles of walking the show-floor aisles -- and a few heated debates -- we present to you here our picks for Best in Show for Interbike 2013. Read the Full Article

Bicycling - Day Three at Interbike 2013
(Sep. 18, 2013 - Andrew J. Bernstein) With Outdoor Demo finished, attendees moved indoors for the more traditional trade-show-like portion of Interbike, which moved this year from its longtime home in the Sands Convention Center to Mandalay Bay. Exhibitors and show-goers alike were confronted with the same challenge: finding their way around. The expansive L-shaped showroom floor made navigation difficult, a problem compounded by the new locations of exhibitors—no one could rely on previous years' experience to find a route.

As a result, it was common to see visitors walking with their heads buried in Interbike’s smartphone app, trying to pick their way from one booth to another. The floor was crowded. There seemed to be more attendees than in previous years, and some exhibitors, such as Giant, returned after skipping the show in recent years, swelling the crowd even more. Read the Full Article

Bicycling | Day Two at Interbike 2013
(Sep. 17, 2013 - Andrew J. Bernstein)  About a hundred riders began the second day of Outdoor Demo before Interbike by riding 25 miles from Las Vegas Boulevard to Boulder City. The riders, including many wounded veterans, were participating in Ride 2 Recovery's Honor Ride. Read the Full Article

AP | Pioneer Electronics
(Sep. 17, 2013) Chuck Gerst, an exhibitor for Camelbak Products, explains features of various models of water bottles at the Interbike International Bicycle Expo, Wednesday, Sept. 18, 2013, in Las Vegas. The exhibit floor opened Wednesday, where more than 750 industry companies filled the Mandalay Bay Convention Center, showcasing the latest in bicycle technology, geometry, fashion and related merchandise. (AP Photo/Julie Jacobson) Read the Full Article | Download the PDF

Bike Radar | Fat Bikes Galore - Interbike 2013
(Sep. 17, 2013 - Josh Patterson) Fat bikes are fertile ground for terrible puns: "a growing trend," "fat bikes gaining traction," "the inflated fat bike market." We could go on, but we won’t. It’s clear that 2013 has been a breakout year for fat bikes. Salsa gave us a preview of its carbon Beargrease prototype and we’ve seen large players such as Specialized, Trek and Norco jump on the big tire bandwagon as well. At Interbike, this year's Outdoor Demo was filled with bikes shod in massive tires rumbling though the Nevada desert. Read the Full Article

CNN | The Laser Light That Could Cut Cyclist Deaths
(Sep. 13, 2013 - Arion McNicoll and Stefanie Blendis) It [Blaze] is one of a new crop of tech products aimed at improving cyclist safety. The annual Interbike conference, which opens next week, will showcase a large number of new products including a device that emits high frequency audio signals to keep pursuing dogs at bay. Read the Full Article