Press Release

Cervélo Returns To Interbike

Justin Gottlieb

FOR IMMEDIATE RELEASE

Cervélo Returns To Interbike

SAN JUAN CAPISTRANO, Calif. – July 10, 2012 – Interbike, the largest bicycle industry tradeshow in North America, today announced that Cervélo has returned to the show after a 3-year absence. The news comes on the heels of a recent statement that several new and returning brands will attend Interbike as well.

“Cervélo is pleased to be back at Interbike for 2012,” said Scott Rittschoff, Cervélo’s Vice President of Sales and Marketing-Americas. “It is undeniable that Interbike is our industry’s largest gathering of North American retailers, and we plan to use the event to further educate and support our dealer base.”

Pat Hus, Managing Director for Interbike, said momentum for the Las Vegas tradeshow is moving along at an incredible pace. “We have so many great things happening this year and we are thrilled with where we are right now,” he said. “It’s great to see industry leaders like Cervélo coming back to Interbike and reinforcing their commitment to retailers domestically – and globally.”

Interbike recently announced its plans to move the show to the Mandalay Bay Conference Center and Hotel (MBCC) for 2013, 2014 and 2015. More information on the MBCC and the 2013 event can be found on Interbike’s website at www.interbike.com/2013.

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About Interbike
The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service tradeshow company that creates markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,200 cycling-related brands and close to 24,000 total attendees annually.

Interbike’s fourth decade of serving the industry will begin at the OutDoor Demo from September 17-18, 2012, in Boulder City, Nevada, followed by the Interbike Expo from September 19-21, 2012, at the Sands Expo and Convention Center in Las Vegas.

MEDIA CONTACT:
Justin Gottlieb
Communications and PR Director
949-226-5754
justin.gottlieb@nielsen.com