Press Release

Interbike Bolster’s Good Morning Interbike Live Video Segment

FOR IMMEDIATE RELEASE

Interbike Bolster’s Good Morning Interbike Live Video Segment

- Offers Live Streaming From The Show To A Global Audience -

SAN JUAN CAPISTRANO, Calif. – September 12, 2012 – Interbike, the largest bicycle industry trade show in North America, today announced that its on-show TV production called Good Morning Interbike (GMI), will now be live-streamed from the show. Produced in the glass walls of the Universal Sports Media Center, GMI will feature the latest show news, and interviews with newsmakers from the world of cycling – including company executives, athletes, industry advocates and celebrities.

“The combination of video and Internet is undeniably powerful when promoted properly and full of exciting, relevant content,” said Pat Hus, Managing Director of Interbike. “Our team has found ways to improve Good Morning Interbike, and I think this segment will be an increasingly popular outlet for cycling consumers and industry folks to get a taste of what we’ve got going in Las Vegas.”

GMI will be hosted by David Bernstein, owner and host of The Spokesman Cycling Roundtable Podcast, and The Fredcast – one of the most popular cycling-related podcasts available on the Internet today. The schedule of interviews has been posted on the Interbike.com website, and the show will be available for live-streamed viewing Wednesday, Thursday and Friday mornings from the show.

The start of each video segment will feature an Interbike executive who will preview the day’s highlights, followed by a series of guests from the cycling industry. More than 20 guests are scheduled to be interviewed over the three days, including:

• John Burke, CEO, Trek Bicycle Corporation
• Pat Cunnane, President, Advanced Sports Intl (Fuji, Kestrel, SE Bikes, Breezer, Terry)
• Chris Sugai, President, Niner Bikes
• John Wordin, President & Founder, Ride 2 Recovery
• Skip Hess, CEO, Electra Bicycles
• Chris Hillyer, Teva Manager of Innovation and Jeff Lenosky, professional rider and Teva athlete

For the complete Good Morning Interbike schedule, please visit www.interbike.com/live

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About Interbike
The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,200 cycling-related brands and close to 24,000 total attendees annually.

Interbike’s fourth decade of serving the industry will begin at the OutDoor Demo from September 17-18, 2012, in Boulder City, Nevada, followed by the Interbike Expo from September 19-21, 2012, at the Sands Expo and Convention Center in Las Vegas.

MEDIA CONTACT:
Justin Gottlieb
Director of Communications and PR
949-226-5754
justin.gottlieb@nielsen.com