Press Release

Key Brands on Board in Support of Women’s Story Media Event Hosted by Interbike and Outdoor Retailer

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FOR IMMEDIATE RELEASE


Key Brands on Board in Support of Women’s Story Media Event Hosted by Interbike and Outdoor Retailer 

Giro, Cannondale, Jaybird, Hottotties by Terramar, Nau and Dansko, sign on early to engage
with Consumer Media at Innagural Event



SAN JUAN CAPISTRANO, Calif. – March 26, 2014 – Interbike and Outdoor Retailer, two of the largest retail sports product trade shows in the world, announced today that their upcoming event, The Women's Story, has signed several key brand participants and media. Leading brands including, Giro, Cannondale, Jaybird, Hottotties by Terramar, Nau and Dansko have signed on to participate. A number of additional notable brands are close to committing to participate in this new experiential media event. Universal Sports Network is confirmed to cover the event with other consumer media outlets. 

The Women's Story will focus on connecting cycling and outdoor product manufacturers with mainstream New York City-area consumer journalists to test the latest in women's-specific products during an intimate two day hands-on media event. The event will take place June 10-12, 2014 at the Crystal Springs Resort in Northern New Jersey. The resort offers the ideal setting for mountain bike riding, trail running, stand up paddling, fly fishing and other planned outdoor activities. Invited journalists will have an opportunity to truly understand the mechanics behind these women's-specific products by riding or testing them in the environments in which they were designed to be used.

"Reaching an audience outside endemic cycling publications is absolutely critical if we are going to drive demand for products like our Giro New Road apparel line for women," said Greg Shapleigh, Giro EVP and General Manager. "We expect to engage with the media that can get us in front of that audience at The Women's Story and we'll do it at a time that will influence buying decisions for Summer and Fall 2014."

The Women's Story is endorsed by several industry and advocacy organizations, including the Outdoor Industry Women's Coalition, the Outdoor Industry Association and PeopleForBikes. The OIA and PeopleForBikes will speak at the event to introduce key metrics and important data pertaining to the size, growth and trends in the women's cycling and outdoor products market.

Truth Be Told Public Relations (TBTPR) of Beverly Hills, CA and New York, NY will secure key consumer media journalists for the event. TBTPR has extensive experience with top-tier local and national media outlets, and will work to manage media invitations and inquiries. Targeted media for this event include Self, Shape, Allure, Bazaar, W, Vanity Fair, InStyle, Lucky, Elle, New York Times, Vogue and numerous other non-endemic titles.

Universal Sports Network (USN) has signed on to produce a number of product and trend vignettes to be broadcast via their website as well as their affiliates. USN offers more than 1,200 hours of original programming each year, and holds exclusive rights to world and national championship events in a wide array of sports, including cycling, swimming, track and field, marathon, triathlon, gymnastics, volleyball, skiing, figure skating and rugby. The network offers a multi-platform (television, online, mobile) experience to fans of global sports.

"It has become clear at both Interbike and Outdoor Retailer that women represent a powerful buying force in the industry," said Pat Hus, Vice President of Interbike and Health and Fitness Business. "We know from listening to our exhibitors that the women's market is incredibly important to their businesses. Our job is to help be the conduit to these customers by spreading the word through a much broader media audience. That's the value this event provides."

Recently added to the sponsorship package is a brand book, featuring each brand’s story regarding their women's specific products. The publication will be broadly distributed to both Outdoor Retailer and Interbike's attendee audience at the upcoming summer shows with an estimated circulation of 15,000.


The Women's Story will open to local outdoor and bicycle retailers after 2pm on the final day, allowing for product demonstrations and conversations with presenting brands. Retailers interested in attending should register in advance by contacting Janina Quintana at 949-226-5784 or janina.quintana@emeraldexpo.com.

Companies interested in one of the limited number of sponsorship opportunities should contact Andria Klinger, Sales Director 949-226-5745 / andria.klinger@emeraldexpo.com or Krista Dill, Sales Manager 949-226-5728 / krista.dill@emeraldexpo.com for more information. General event information and to see a complete list of Sponsors visit The Women’s Story website at www.thewomensstory.com.

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About Interbike and Outdoor Retailer

Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 25,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. OR also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. Consistently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

Interbike and Outdoor Retailer are two of 65 premier tradeshows owned and operated by Emerald Expositions, a leading producer of large business-to-business tradeshows. Emerald Expositions, based in San Juan Capistrano, CA produces shows and conference events globally that connect more than 335,000 buyers and sellers across nine diversified end-markets. Markets covered include general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military.

More information about Interbike and Outdoor Retailer can be found at www.interbike.com and www.outdoorretailer.com.

MEDIA CONTACTS:

Justin Gottlieb
The Women’s Story Media Event
Communications and PR Director - Interbike
949-226-5754
justin.gottlieb@emeraldexpo.com

Kate Blom-Lowery
The Women’s Story Media Event
Communications and PR Director – Outdoor Retailer
949-226-5799
kate.lowery@emeraldexpo.com