The Interbike OutDoor Demo East event is based on the Interbike OutDoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas. Roger Williams Park in Providence, R.I., the host venue, includes a road loop, sponsored by Mavic, for road and commuter bike testing and two off-road trails called "The Bowl" and the "Lakeside Trail," for mountain and cyclocross bike testing. The event is aimed at servicing retailers who do not attend and/or additional staff members who are not able to participate in the Interbike International Expo and OutDoor Demo West.
 
"Given the cost and time associated with taking an entire staff to Vegas for Interbike, I was pleased at the opportunity to attend OutDoor Demo East," said Lee Rogers, owner of Philadelphia-based Bicycle Therapy. "It was valuable for the staff to test product and then meet up immediately to share feedback with each other. Between the demos, clinics and industry party, Interbike identified the most important elements of a demo event and created a great package that my entire staff could participate in."
 
Brad Hill, owner and president of Goodale's Bike Shop in New Hampshire, said his employees came back from OutDoor Demo East with rave reviews.
 
While only Hill and three of his staff were able to attend the 2008 Interbike Expo and OutDoor Demo events in Las Vegas, he was able to send 16 of his employees to attend OutDoor Demo East.
 
"Without a demo event local to the east coast, a fair amount of my employees would never be able to attend a trade event," said Hill.
 
"We saw a lot of dealers we didn't see out west," said Steve Thomas, national sales manager for Jamis Bicycles. "It was good for us to get New England and Mid-Atlantic dealers under our bikes. They are an important market for us and they carry different categories and selections of bikes than western United States retailers do. We also brought our marketing and product development staff to OutDoor Demo East, so they could optain feedback from the attending dealers. It was definitely worth it for us to attend this event."