Interbike Unveils New Features and Changes to 2017 Show
- Incubator Area to Highlight Crowdfunded Innovations Added; Consumer Day Eliminated -
SAN JUAN CAPISTRANO, Calif. – June 21, 2017 – Interbike, the largest bicycle industry trade event in North America, today announced a number of new initiatives for the 2017 show, including a new crowd-funding area called The Incubator, and a New Product Showcase area.
The Incubator, will feature the latest cycling-related innovations from creators on crowdfunding platforms like Kickstarter. It will be placed in a high-traffic location on the Interbike show floor where attendees can flow through, touch and feel the products and speak with the creators directly about their innovations. While funding is the primary goal for these creators, no other bike event in North America can get these entrepreneurs exposure to 15K+ industry experts.
“Just about every company in our industry started out as an idea at some point, and it grew from there,” said Justin Gottlieb, PR & Communications Director for Interbike. “Our goal with The Incubator is to get these products and their creators in front of our audience and hopefully help launch their products and brands. Brands like Revolights and Lumos, which were both Kickstarter products, have now gone to the next level and I’d like to think we played a part in those success stories. We want to do that for more creators and their products.”
Interbike is working with Kickstarter to promote the area to its creators, which will feature a simple, turn-key booth solution to make the investment as economical as possible.
The New Product Showcase area in the very front of the hall will allow companies the opportunity to showcase one new product innovation in the highest traffic area in the show. Exhibitors can use this area to drive attendees to their booths for more details and to see other products.
Interbike also announced that it is eliminating its Customer Appreciation (consumer-access) Day on the final day of the show, which was started three years ago and netted moderate attendance.
“We now realize that getting significant turnout to fly to Las Vegas during the week is extremely difficult and that we’re better served going back to the old format and making it a trade-only event,” said Pat Hus, Vice President of Interbike. “If we can come up with another way to do it in our new home, we’ll re-visit the concept.”
Additionally, the show will now close at 2:00 pm PDT on Friday vs. its traditional 4:00 pm PDT closing time to allow exhibitors more time for tear down and the opportunity to save on expenses.
A limited number of turnkey opportunities are available for The Incubator at Interbike. For more information, please contact firstname.lastname@example.org or 949-226-5745.
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 18-19, 2017, followed by the Interbike Expo, September 20-22, 2017.
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Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 20,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.
Interbike is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.
More information about Interbike can be found at www.interbike.com