Interbike Supports Bicycle Advocacy


Interbike contributes a significant portion of its proceeds to support bicycle advocacy groups. Interbike's primary advocacy partners are People for Bike, The NBDA, The BPSA and IMBA.

Make sure to visit advocacy alley to learn about the many advocacy organizations working to grow and support cycling and what you can do to help them.



Launched in 1999 as Bikes Belong, PeopleForBikes includes both an industry coalition of bicycling suppliers and retailers, as well as a charitable foundation dedicated to making bicycling better.

Based in Boulder, Colorado, they have 21 professional staff, 20 volunteer directors, and a $2.5 million annual operating budget.

Learn more at





Since 1988, the International Mountain Bicycling Association has been bringing out the best in mountain biking by encouraging low-impact riding, volunteerism and innovative trail management. IMBA's worldwide network includes 35,000 individual members, more than 700 chapters/clubs over 160 corporate partners and about 600 retail shops. Learn more by visiting For bicycle retailers, joining IMBA helps your business connect with local riders. IMBA retailer memberships start at just $100. Join or renew online at You can also contact IMBA's membership services at 888-442-4622, or





The NBDA is a non-profit association promoting the interests of every specialty bicycle retailer in the United States. Each dollar raised goes towards funding member programs, and every program is approved by an active, elected volunteer board of directors comprised of specialty bicycle retailers.  The NBDA mission is to “strengthen the specialty bicycle retailer,” and its vision is “leading bicycle retail to excellence.”  To support these efforts, the NBDA publishes Bicycle Retailer And Industry News, the industry’s leading journal for the bicycle trade, the NBDA Outspokin’ Newsletter, produces NBDA Super Seminars, and offers many programs and initiatives to assist bicycle dealers to become excellent in their businesses.  For more information about the NBDA, visit