The LAB at Interbike



Exciting New Brands and Products Bubbling Up at the Lab!

The LAB at Interbike brings together inventive new products and hot new brands into one area, making it easy for buyers to quickly identify emerging trends and innovative gear, accessories and services.

The LAB is also home to the prize table for the Interbike Passport Program, and each day will feature a retailer raffle, where retailers can enter to win high end prizes like bikes, trips, and more!

Stunts by Trials Biker, Vittorio Brumotti
Stop by The LAB to catch Vittorio Brumotti, a world champion trials biker behind the Road Bike Freestyle video, as he gives show goers a preview of his all new stunts.