For the first time in Interbike history, Interbike went outside! Located just outside the doors of the Mandalay Bay Convention Center the Paddock was home to some great exhibitors, the LEVA e-bike test track and bicycle demo area, the Sierra Nevada Oasis featuring misters and tasty food and great tunes pumped out from the American Express Soundstage. If you weren’t there you missed the action, but at least you can check out the pictures here.
The Paddock at Interbike featured additional exhibit space/touch points for exhibitors with retailers, the Sierra Nevada Outdoor Oasis (food & beverage), a road test track, a large stage with continuous music, a jumbo-sized LED screen with video content and more.
A quarter-mile test track framed The Paddock area, where companies were able to offer extended test rides during show hours. The track was then extended to a full half mile criterium course on Thursday to handle the USA CRITS Finals. Spectators were able to watch the race from The Paddock or in designated VIP hospitality areas around the course.