North by Northwest


Join Yakima, Interbike and our neighbors across the Northwest for an in-depth journey into the world of the modern day cyclist. The Northwest truly embodies the cycling culture; from road bikers and urban commuters to enduro racers, long-distance bikepackers and family adventurers. We’ll bring them all to life in North by Northwest and invite you to stop by for an early morning caffeine jolt or a cold afternoon beer.

The thriving bike culture in the Pacific Northwest has for many years made the region a destination for cycling enthusiasts and bike industry startups. North by Northwest will feature several of the best of these homegrown brands that embody the flavor of the epicenter of cycling in the US. From urban centers of commuting to rural touring and adventuring, learn from the successes we’ve had and discover how much working together can accomplish.

Learn simple and innovative solutions available to make cycling easier, safer and more convenient for everyone – no matter their discipline. Yakima will be one of bright stars of the show, launching the most innovative and intuitive base rack systems in the history of the category. Come learn how the Streamline System can help you meet the needs of every customer and how complimentary brands can co-exist in your retail environment to help drive traffic and strong sell through.

Cruise by, grab a drink, and check out ways we can all work together to grow the world of cycling. Learn more about the stewards of the cycling world and how they continue to make a difference for all of us; IMBA’s Urban Bike Park initiative, People For Bike’s National Bike Challenge and NICA’s mission to develop high school mountain biking coast-to-coast by 2020.

North by Northwest is your destination to take a breather from the hubbub of the show. Kick your feet up, slow your roll and surround yourself with all the Pacific Northwest has to offer.

Daily Schedule:
9:00 am – 6:00 pm – Stop by for hi-fives, good vibes and an in depth journey into the world of the modern day cyclist. Enter to win Yakima gear, a trip to Mountain Bike Oregon, Cycle Oregon and more.

9:00 am 11:00 am: Dust off the cobwebs and catch a morning buzz with a fresh cup of Pacific Northwest Java.

5:00 pm: Unwind from the day and pre-funk for the evening with a cold brew alongside industry partners IMBA and People for Bikes.