MARKETWEEK
September 14-20, 2018 , Reno Tahoe

E-Bike Education

The Electric Theatre, epowered by Bosch

Grab your popcorn, take a seat, and learn from experts in eBike sales, marketing, technology, policy, and more. The Electric Theatre’s encore performance for Interbike is set to provide a fresh set of educational topics to spark discussion—valuable information whether you’re a well-established electric bike dealer or simply eBike-curious. Catch a show and discover how easy it can be to grow your eBike business.

 


Bosch Manufacturer Spotlight 1

Bosch eBike Systems, Yuba, Tern

Tuesday, September, 18 11:00 am

 

Ask an OEM! Learn from Bosch’s leading partners in a Q&A session that dives into each company’s perspectives on eBike growth, origins of their eBike interest, predictions for the future of eBikes, and a spotlight on upcoming models that delivers on their vision. Each session will have a rotating selection of manufacturers participating.


Electric Mountain Bikes: New Resources Answering “Where Can I Ride?”

Morgan Lommele, PeopleForBikes (Moderator)

Tuesday, September, 18 12:00 pm

 

Join PeopleForBikes for a panel that will cover new information on local, state, and federal eMTB policies, and resources available for land managers and advocates that combine to provide a toolkit for progressive and sensible eMTB policies around the U.S.


eBikes: Voice of the Community

Court Rye, Electricbikereview.com

Tuesday, September, 18 1:00 pm

 

U.S. mainstream consumer interest in the electric bike space is growing. The Big Three have launched healthy product lines, and the original community of DIY Makers and Boomers are moving onto their second or third eBike purchase. Teens, twenty-somethings, and middle-aged commuters are joining the fray, and they have more to go on before making a purchase decision. Price is still a strong driver, and some brands are racing to the bottom with direct sales models, but a wealth of comments and testimonials are convincing many to spend more for reliability and service. Join Court for an open conversation on how dealers can optimize their positioning and succeed in this changing landscape.


Optimizing Service Department Revenues With Bosch eBike Systems

William Leishman, Scooteretti

Tuesday, September, 18 2:00 pm

 

Getting value from your service department may be simpler than you think. By building a customer experience around your service, your shop can keep eBike riders returning for your expertise with targeted effort.


Law Enforcement with eBikes – The Los Angeles Police Department Experience

Sam Gong, Los Angeles Police Department

Tuesday, September, 18 3:00 pm

 

eBikes make the case for numerous useful applications – for the Los Angeles Police Department, it was finding the right technology to give their bicycle patrol an electric edge. Follow LAPD’s journey to selecting their ideal eBike solution, and hear facts and discoveries made after introducing their fleet to the streets.


The Latest Electrifying Research on eBikes and their Health and Transportation Impacts

Chris Cherry, University of Tennessee

Tuesday, September, 18 4:00 pm

 

Exciting updates are coming to the scientific study of eBikes and how they change the lives of riders. Gain evidence and good arguments for how eBikes promote a healthy lifestyle for your customers.


Bosch Manufacturer Spotlight 2

Bosch eBike Systems, Raleigh, Riese & Muller

Wednesday, September, 19 11:00 am

 

Ask an OEM! Learn from Bosch’s leading partners in a Q&A session that dives into each company’s perspectives on eBike growth, origins of their eBike interest, predictions for the future of eBikes, and a spotlight on upcoming models that delivers on their vision. Each session will have a rotating selection of manufacturers participating.


The Legislative Report: States and Progress on eBike Laws

Alex Logemann, PeopleForBikes

Wednesday, September, 19 12:00 pm

 

More and more states are realizing the need to update their eBike laws. Learn about the legislative efforts in play to update eBike regulations in states across the U.S., and unexpected challenges and opportunities in the space.


Building your eBike Business with Bosch

David Kim, Bosch eBike Systems

Wednesday, September, 19 1:00 pm

 

The retail environment is changing, and service is a key differentiator for brick and mortar locations looking to stay relevant (and profitable!). In this talk, learn about how Bosch can help you sell more bikes, bring customers back, and keep your business growing.


Capturing Rental Business With Events Happening In Your Area

Nicole Zinn, Rocket Electric

Wednesday, September, 19 2:00 pm

 

Go beyond the eBike demo experience and find new pathways to rental revenues with local events. Pick up recommendations and tips on coordinating with activity planners in your city to discover new riders – and new buyers.


Delighting the eBike Customer: eIBD Roundtable

Chris Nolte, Propel Bikes (Moderator)

Wednesday, September, 19 3:00 pm

 

Hear from three retailers on their unique approaches to surprising their customers with innovative approaches to eBike service excellence. Join in the discussion on how best to approach your specific market to impress.


Sparking Social Media Strategies Around eBikes

Andy Ambrosius and Joe Calderone, Tech Image

Wednesday, September, 19 4:00 pm

 

Facebook, Instagram, Twitter, and more! Learn tips and strategies on how to best capitalize on the increased attention around eBikes to elevate your shop’s digital presence.


Bosch Manufacturer Spotlight 3

Bosch eBike Systems, Urban Arrow, Bulls

Thursday, September, 20 11:00 am

 

Ask an OEM! Learn from Bosch’s leading partners in a Q&A session that dives into each company’s perspectives on eBike growth, origins of their eBike interest, predictions for the future of eBikes, and a spotlight on upcoming models that delivers on their vision. Each session will have a rotating selection of manufacturers participating.


eBike Solutions to Cycle out of Congestion

Morgan Lommele, PeopleForBikes

Thursday, September, 20 12:00 pm

 

Morgan Lommele from PeopleForBikes, and Michelle Go and Ashley Nguyen from the Metropolitan Transportation Commission explore how giving people access to eBikes — both through rebates and infrastructure improvements — is a strategy to solve congestion, transportation, and pollution issues.


The Rise of Electric Bikes in the US: Market Trends

Steven Sheffield, Bosch eBike Systems

Thursday, September, 20 1:00 pm

 

How is eBike adoption in the U.S. progressing, and who’s buying them? In this data-driven overview, Bosch will sprinkle some of its own insights gleaned from customer surveys and other research to point out important trends in the U.S. marketplace.


Bosch Manufacturer Spotlight 4

Bosch eBike Systems, Haibike

Thursday, September, 20 2:00 pm

 

Ask an OEM! Learn from Bosch’s leading partners in a Q&A session that dives into each company’s perspectives on eBike growth, origins of their eBike interest, predictions for the future of eBikes, and a spotlight on upcoming models that delivers on their vision. Each session will have a rotating selection of manufacturers participating.