MARKETWEEK
September 14-20, 2018 , Reno Tahoe

The IBD Summit @ Interbike

High-performance sessions focused on improving your business and bottom line

 

Interbike is bringing IBD Summit-level sessions and speakers to the 2018 event, as part of a new focus on education. All seminars are available free of charge to Interbike attendees.

 

2018 IBD Summit @ Interbike Sessions

Additional speakers and topics to be announced soon!


Risha Grant

Founder and CEO of Risha Grant LLC, Diversity Expert

Permission::Granted to Attract Diverse Markets

Companies need to know what to say and how to get diverse customers to buy their products and services. Why? Because business sustainability, competitive advantage, a constantly changing economy and about $14 trillion in buying power. During this session, Risha will share with attendees the keys to effectively engaging various diverse groups and provide them with tips to create a diversity communications strategy for their company.

You will leave this seminar understanding how to:

  • Create a successful diversity communications plan of action
  • Communicate to diverse audiences
  • Market to diverse groups vs. mainstream audiences

Melanie DePaoli

Founder and Brand Catalyst of Omicle LLC,

Marketer, Brand Evangelist, Speaker

Mastering the Social Media Experience

The enigma of social media—it’s a part of your marketing strategy, but how do you use it? This presentation focuses on the difference between marketing to your customers verses what the search engines need get on page one – ultimately bringing the two together to integrate social media into your existing marketing strategy and increasing your bottom-line.

You will learn:

  • New ideas to implement immediately to produce powerful results
  • Simplified best social media practices that are easy to implement
  • How to integrate social media with ‘traditional’ marketing efforts
  • The latest research about social media and what it means for you

Richard Hadden

Certified Speaking Professional and Author

How To Attract, Hire and Retain the Best Employees

Creating a focused, engaged, and capably led workforce is one of the best things you can do for your company’s bottom line. So it’s no coincidence that some of the best places to work – large and small – also happen to be among the most profitable. Richard Hadden, co-author of Contented Cows STILL Give Better Milk, helps business leaders make the connection between people practices and profit performance.

In this presentation, you will learn:

  • All about Employee Engagement: What is it? Why do I want it? How do I get it?
  • How to hire the best, and keep them.
  • How to show you care, without coddling.


David Mead

Expert Start With Why Facilitator

How Great Teams & Organizations Pull Together

Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?
This keynote draws on Simon Sinek’s two books, Start With Why and Leaders Eat Last. Understand the reason simply knowing or believing the Why is not enough. Once people are united by a common cause, there must be a strong culture that keeps them together. The result is a positive impact for everyone involved. The result is deeply loyal colleagues who will stop at nothing to advance their vision and their organization’s interests.


John Venhuizen
President and CEO, Ace Hardware Corporation
How Brick & Mortar Businesses Can Win the Battle for Relevance and Consumer Preference

The world of retail as we know it, is under attack. We are at war, engaged in a battle for relevance and consumer preference. John Venhuizen shares what success looks like and the unique weapons necessary to not just fight – but win.
He will share how his 5,000+ independent store owners compete and win against some of the biggest, best and well-funded companies on the planet.