MARKETWEEK
September 14-20, 2018 , Reno Tahoe

The IBD Summit @ Interbike

High-performance sessions focused on improving your business and bottom line

 

Interbike is bringing IBD Summit-level sessions and speakers to the 2018 event, as part of a new focus on education. All seminars are available free of charge to Interbike attendees.  Register today.

 

2018 IBD Summit @ Interbike Sessions

 

 


John Venhuizen
President and CEO, Ace Hardware Corporation

Tuesday,  September 18 @ 9:00am

How Brick & Mortar Businesses Can Win the Battle for Relevance and Consumer Preference

The world of retail as we know it, is under attack. We are at war, engaged in a battle for relevance and consumer preference. John Venhuizen shares what success looks like and the unique weapons necessary to not just fight – but win.  He will share how his 5,000+ independent store owners compete and win against some of the biggest, best and well-funded companies on the planet.


Risha Grant

Founder and CEO of Risha Grant LLC, Diversity Expert

Tuesday,  September 18 @ 11:00am

Permission::Granted to Attract Diverse Markets – View Preview

Companies need to know what to say and how to get diverse customers to buy their products and services. Why? Because business sustainability, competitive advantage, a constantly changing economy and about $14 trillion in buying power. During this session, Risha will share with attendees the keys to effectively engaging various diverse groups and provide them with tips to create a diversity communications strategy for their company.

You will leave this seminar understanding how to:

  • Create a successful diversity communications plan of action
  • Communicate to diverse audiences
  • Market to diverse groups vs. mainstream audiences

Melanie DePaoli

Founder and Brand Catalyst of Omicle LLC,

Marketer, Brand Evangelist, Speaker

Tuesday,  September 18 @ 2:30pm

Mastering the Social Media Experience – View Preview

The enigma of social media—it’s a part of your marketing strategy, but how do you use it? This presentation focuses on the difference between marketing to your customers verses what the search engines need to get you on page one – ultimately bringing the two together to integrate social media into your existing marketing strategy and increasing your bottom-line.

You will learn:

  • New ideas to implement immediately to produce powerful results
  • Simplified best social media practices that are easy to implement
  • How to integrate social media with ‘traditional’ marketing efforts
  • The latest research about social media and what it means for you

Matt Powell

Vice President and Senior Industry Advisor, Sports for The NPD Group

Wednesday,  September 19 @ 8:00am

Shopping Trends of the Cycling Consumer

The “Cycling Trend” presentation is a must-attend event –  this fast-paced and informative morning session is critical to keeping up-to-date on retail sales, who’s coming into stores and why. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace.  This session is brought to you by NPD and gives attendees a birds-eye view of the latest shopping trends of the cycling consumer.


Doug Stephens

Founder and President of Retail Prophet

Wednesday,  September 19 @ 9:00am

The Future of the Retail Store

Are we witnessing the death of the retail store or its astonishing rebirth and the beginning of the true Golden Age of retailing? It’s a topic of ongoing and passionate debate. One thing is certain, the store of the future will be vastly different. In this fascinating talk, Doug Stephens will show you the store of the future, from staffing and store design to technology and marketing – and how each will change dramatically in the months and years ahead. You’ll gain the vital insights you need today, to design the store of tomorrow.


Richard Hadden

Certified Speaking Professional and Author

Wednesday,  September 19 @ 4:00pm

How To Attract, Hire and Retain the Best Employees – View Preview

Creating a focused, engaged, and capably led workforce is one of the best things you can do for your company’s bottom line. So it’s no coincidence that some of the best places to work – large and small – also happen to be among the most profitable. Richard Hadden, co-author of Contented Cows STILL Give Better Milk, helps business leaders make the connection between people practices and profit performance.

In this presentation, you will learn:

  • All about Employee Engagement: What is it? Why do I want it? How do I get it?
  • How to hire the best, and keep them.
  • How to show you care, without coddling.

David Mead

Expert Start With Why Facilitator

Wednesday,  September 19 @ 1:30pm

Start With Why – View Preview

Any person or organization can explain what they do, some can explain how they are different or better, but very few can clearly articulate why. WHY is not about money or profit — those are results. WHY is the thing that inspires us and inspires those around us.

 

Examples like Martin Luther King, Jr. and the Wright Brothers prove that great leaders think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. The Golden Circle is a framework upon which organizations can be built, movements can be lead and people can be inspired. And it all starts with WHY.


David Mead

Expert Start With Why Facilitator

Thursday,  September 20 @ 9:00am

How Great Teams & Organizations Pull Together – View Preview

Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?
This keynote draws on Simon Sinek’s two books, Start With Why and Leaders Eat Last. Understand the reason simply knowing or believing the Why is not enough. Once people are united by a common cause, there must be a strong culture that keeps them together. The result is a positive impact for everyone involved. The result is deeply loyal colleagues who will stop at nothing to advance their vision and their organization’s interests.