MARKETWEEK
September 14-20, 2018 , Reno Tahoe

The IBD Summit @ Interbike

High-performance sessions focused on improving your business and bottom line

 

Interbike is bringing IBD Summit-level sessions and speakers to the 2018 event, as part of a new focus on education. All seminars are available free of charge to Interbike attendees.  Register today.

 

2018 IBD Summit @ Interbike Sessions

Additional speakers and topics to be announced soon!

 


John Venhuizen
President and CEO, Ace Hardware Corporation

Tuesday,  September 18 @ 9:00am

How Brick & Mortar Businesses Can Win the Battle for Relevance and Consumer Preference

The world of retail as we know it, is under attack. We are at war, engaged in a battle for relevance and consumer preference. John Venhuizen shares what success looks like and the unique weapons necessary to not just fight – but win.  He will share how his 5,000+ independent store owners compete and win against some of the biggest, best and well-funded companies on the planet.


Risha Grant

Founder and CEO of Risha Grant LLC, Diversity Expert

Tuesday,  September 18 @ 11:00am

Permission::Granted to Attract Diverse Markets – View Preview

Companies need to know what to say and how to get diverse customers to buy their products and services. Why? Because business sustainability, competitive advantage, a constantly changing economy and about $14 trillion in buying power. During this session, Risha will share with attendees the keys to effectively engaging various diverse groups and provide them with tips to create a diversity communications strategy for their company.

You will leave this seminar understanding how to:

  • Create a successful diversity communications plan of action
  • Communicate to diverse audiences
  • Market to diverse groups vs. mainstream audiences

Melanie DePaoli

Founder and Brand Catalyst of Omicle LLC,

Marketer, Brand Evangelist, Speaker

Tuesday,  September 18 @ 2:30pm

Mastering the Social Media Experience – View Preview

The enigma of social media—it’s a part of your marketing strategy, but how do you use it? This presentation focuses on the difference between marketing to your customers verses what the search engines need to get you on page one – ultimately bringing the two together to integrate social media into your existing marketing strategy and increasing your bottom-line.

You will learn:

  • New ideas to implement immediately to produce powerful results
  • Simplified best social media practices that are easy to implement
  • How to integrate social media with ‘traditional’ marketing efforts
  • The latest research about social media and what it means for you

Matt Powell

Vice President and Senior Industry Advisor, Sports for The NPD Group

Wednesday,  September 19 @ 8:00am

Shopping Trends of the Cycling Consumer

The “Cycling Trend” presentation is a must-attend event –  this fast-paced and informative morning session is critical to keeping up-to-date on retail sales, who’s coming into stores and why. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace.  This session is brought to you by NPD and gives attendees a birds-eye view of the latest shopping trends of the cycling consumer.


Doug Stephens

Founder and President of Retail Prophet

Wednesday,  September 19 @ 9:00am

Reengineering Retail: The Future of Selling in a Post-Digital World 

Join author and internationally renowned consumer futurist Doug Stephens for an amazing tour of the future, where every aspect of the retail experience as we know it, will be radically transformed.  From online and virtual technology to 3D printing and the internet-of-things, shopping is being redefined. Far from spelling the end of retail however, these changes mark a profound new beginning. From online to bricks and mortar, the very concept of what stores are, how and why consumers shop them, and even the core economic model for revenue are being completely reinvented; changes affecting retailers large and small.

Drawing on research from his latest book, Reengineering Retail: The Future of Selling in a Post-Digital World, Doug will share what creative and courageous brands and retailers are doing today to completely reinvent their stores and their strategies to secure their place in the hearts and minds of tomorrow’s consumer.


Richard Hadden

Certified Speaking Professional and Author

Wednesday,  September 19 @ 12:00pm

How To Attract, Hire and Retain the Best Employees – View Preview

Creating a focused, engaged, and capably led workforce is one of the best things you can do for your company’s bottom line. So it’s no coincidence that some of the best places to work – large and small – also happen to be among the most profitable. Richard Hadden, co-author of Contented Cows STILL Give Better Milk, helps business leaders make the connection between people practices and profit performance.

In this presentation, you will learn:

  • All about Employee Engagement: What is it? Why do I want it? How do I get it?
  • How to hire the best, and keep them.
  • How to show you care, without coddling.

David Mead

Expert Start With Why Facilitator

Wednesday,  September 19 @ 3:30pm

How Great Teams & Organizations Pull Together – View Preview

Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?
This keynote draws on Simon Sinek’s two books, Start With Why and Leaders Eat Last. Understand the reason simply knowing or believing the Why is not enough. Once people are united by a common cause, there must be a strong culture that keeps them together. The result is a positive impact for everyone involved. The result is deeply loyal colleagues who will stop at nothing to advance their vision and their organization’s interests.