September 14-20, 2018 , Reno Tahoe

Mann U at Interbike


The Mann Group has designed a unique and innovative approach to specialty retail leadership development. Once again, it has created a unique program exclusively to fit the needs of IBD’s. After this half-day workshop, you will take away the tools you need to increase sales in your store without spending more on advertising or adding staff or equipment.


Mann U at Interbike is designed exclusively for Interbike retail attendees and is free to attend. All Mann U attendees get some Interbike SWAG and one lucky winner will get a 3 day trip to Interbike 2018 in Reno Tahoe! 


Tuesday, September 19
9:00 am – 1:00 pm
Mandalay Bay Convention Center, Islander EI


Part 1: The Power of Influencing Behavior: How You Can Get Positive Training Results


Today, the ability to influence is one of the most marketable skills a manager can possess, and the ability to influence is vital for anyone who wants to accomplish their vision through others. It is especially required for anyone who has a worthwhile cause.

Dan Mann has developed an effective road map that increases influence. He calls it ORBiT, an acronym that means Optimized Reality Behavior Training:


  • Optimized:To carry out with maximum efficiency
  • Reality:Real or contrived situations without a script
  • Behavior:The range of actions by people in relation to their environment
  • Training: Improving one’s capability, capacity, productivity, and performance.


In this session, Dan will review ways to increase influence by setting expectations, increasing the urgency for change, teaching techniques and skills and increasing the proficiency of the leader. You won’t want to miss this session, as he will also reveal the results of a first of its kind market research program that will arm you with key data points and knowledge that can help you take action when you get back to your shop.


Part 2: 5 Future Consumer Trends Affecting the Bike Industry Now (and What You Can Do About Them) 

Lets start with what you know is true: Amazon is influencing your business in a pretty influential way and you are not sure when/what to do about it. Well, Amazon is just the foundation for a fast moving consumer environment that WILL impact your role in the bike industry. In this session, consumer and trend expert Ryan McCarty will present research on 5 of the top consumer trends, what they mean to the retail bike industry and ideas on how you can leverage them NOT as threats to your business, but ways to further gain loyalty and customers to you brand or retail outlet. 

Ryan McCarty is the consumer strategist at the Mann Group. Over the past 10 years Ryan has worked in deep consumer understanding and brand strategy, working with clients at Old Spice, Adidas, Gillette, Jim Beam and Levi’s.