September 20 - 22, 2017
Mandalay Bay Convention Center, Las Vegas

Master Schedule

We have listened to numerous retailers from all different sizes and locations, and will bring an IBD Summit level of education to Interbike 2017. These programs are available to all registered attendees, free of charge.

 

In cooperation with the NBDA, we have added top level speakers and timely content to our curriculum. We’re adding tons of fresh insights and tactical strategies to the show floor to make it easy and accessible for our attendees. Between face-to-face appointments with current and prospective brands, you’ll be able to jump in and enjoy valuable, shorter length, power-packed lessons from expert presenters like Dan Mann of The Mann Group and Sam Danztler of Peloton Garage. Our partners from Camber Outdoors, Triathlon Business International and Bosch are all curating new lessons for retailers on ways in which they can thrive amidst the new retail paradigm. We’ve also expanded our tech offerings in partnership with the PBMA and we’re bringing all new material to the 3rd annual Fit Symposium.

 

Tuesday, September 19

 

9AM – 1PM

The 10 Commandments of Management (Mann U)

Speaker: Dan Mann

Today, the ability to influence is one of the most marketable skills a manager can possess, and the ability to influence is vital for anyone who wants to accomplish their vision through others. It is especially required for anyone who has a worthwhile cause.

Dan Mann has developed an effective road map that increases influence. He calls it ORBiT, an acronym that means Optimized Reality Behavior Training:

 

  • Optimized:To carry out with maximum efficiency
  • Reality:Real or contrived situations without a script
  • Behavior:The range of actions by people in relation to their environment
  • Training: Improving one’s capability, capacity, productivity, and performance.

 

In this session, Dan will review ways to increase influence by setting expectations, increasing the urgency for change, teaching techniques and skills and increasing the proficiency of the leader. You won’t want to miss this session, as he will also reveal the results of a first of its kind market research program that will arm you with key data points and knowledge that can help you take action when you get back to your shop.

 

10AM – 11AM

The 10 Commandments of Management (NBDA Super Seminars+)

Speaker: Dave Fellman

The quality of management has a very direct bearing on the success of any business, starting with the top manager(s) and extending all the way through the management team. According to Dave Fellman, a manager has be a combination of many things, including teacher, coach, parent, subject matter expert, hero, villain, and mind reader. More than anything else, though, he or she has to realize that management is not really about being a boss. At the highest level, it s much more about being a leader and enabler. This program will help you and your managers to do that more effectively. In this session, you will learn how to accomplish each of the following:

  1. Thou Shalt Build Teams
  2. Thou Shalt Teach
  3. Thou Shalt Motivate
  4. Thou Shalt Support
  5. Thou Shalt Enable
  6. Thou Shalt Be Consistent
  7. Thou Shalt Share Credit
  8. Thou Shalt Seek Improvement
  9. Thou Shalt Set Reasonable Objectives
  10. Thou Shalt Communicate Expectations Clearly

 

11:30AM – 12:30PM

Content Marketing & the Sales Cycle (NBDA Super Seminars+)

Speaker: Nancy Shenker

Content marketing has become a powerful way to generate awareness, find new customers, gain PR exposure, boost organic search rankings, and INCREASE SALES! What is it? How do you get started? How do you measure success? Who’s doing it “right?” You’ll learn all this and more in this engaging and practical session. Whether you’re a retailer, manufacturer, tour company, or any other cycling-related business, you’ll walk away with at least three ideas you can apply after the session to grow your business!

 

1PM – 2PM

How NBDA Research will help Bike Shops and Suppliers Survive and Thrive (NBDA Super Seminars+)

Speaker: Jay Townley

Change and Disruption are the new normal in the specialty bicycle retail business. The National Bicycle Dealers Association (NBDA) has sponsored two research studies focusing on the U.S. Bike Shop Channel of Trade and the U.S. Bicycle Market that are the only up-to-date, accurate and objective data, information and observations that can help bike shops and suppliers navigate the volatile consumer and retail market place. This Seminar presents findings from the 2016 U.S. Specialty Retail Channel Study & Report and the U.S. Bicycle Market Overview 2016 Report…and the analysis of what will help Bike Shops and Suppliers Survive and Thrive in disruptive and challenging times!

 

2:30PM – 3:30PM

What’s YOUR Problem? (Solve it in 30 Minutes!) (NBDA Super Seminars+)

Speaker: Nancy Shenker

Every business and industry has its woes. You can either spend hours fretting about them or you can spend just 30 minutes coming up with ACTIONABLE and SIMPLE solutions. This fast-paced and fun session will take you through an innovative “group-think” process that has been proven effective by a wide range of businesses — from small to huge. You’ve heard of crowd-sourced funding…welcome to crowd-sourced problem solving!

 

Wednesday, September 20

 

10AM-10:45AM

E-Commerce and the Cycling Industry (The Forum)

Speaker: Sarah Sternau, eBay

For more than two decades, eBay has played a central role in creating an inclusive and accessible commerce platform that enables anyone to participate in the global economy. In this session, we look at the current state of e-commerce and bike and bike-related sales online, and where the industry can take you next.

 

10AM – 11AM

Fighting the Good Fight: Competing with Cyber Competitors (NBDA Super Seminars+)

Speaker: Karen Barry

The brick-and-mortar retail world is changing and many companies are challenged by their cyber-competition. In this session, you will learn:

  • The importance of the “human element” and making it work for you and your company
  • Making the case for customers to choose your store
  • Taking a proactive approach, not playing the victim

 

11AM-11:45AM

The True Math of Upselling vs. Discounting (The Forum)

Speaker: Sam Dantzler, Garage Peloton

Most front line employees see upsetting and adding-on as a way to slightly bump the profitability of a deal.  In a addition, they think that a 10% – 20% discount only slightly decreases the profitability of each deal.  In reality, both have a radical shift to the bottom line of the department and ultimately the store. There is an exponential expense category that works to the detriment of the profit when discounting, yet to the benefit of the profit when upsetting and adding on.  Come walk thought this math using a simple $100 item in such a way that your team will fire back with, “Holy Crap… I had no idea!”  Then we can work towards not discounting AT ALL inside your store.

 

12PM-12:45PM

The Secret Sauce to Hiring (The Forum)

Speaker: Deanne Buck, Camber Outdoors

The secret hiring sauce is like any other finely tuned recipe, it changes subtly over time. It may have different high and low notes depending on the chef, but there are some tried and true skills that must be mastered.

  • Your brand and the bike industry is on display
  • Job descriptions matter. . . A LOT
  • Always be building your pipeline

 

Join Camber Outdoors as we explore the important role retail hiring plays in the future of the cycling industry and how to build your brand and customer base through hiring.

 

11:30AM – 12:30PM

Strategies to win in a challenging economy (NBDA Super Seminars+)

Speaker: Tom Shay

While the media may be telling us of continuing doom and gloom, each business can control its’ own destiny. This session will review a list of what to do, what not to do, and what to stop doing.

 

1PM-1:45PM

Mann U – Gear Bike: Creating a Sales Environment (part 1) (The Forum)

Speaker: Dan Mann, The Mann Group

Based on the popular Mann University two-day training program, these sessions are filled with the methodology behind the successful GEAR training. You will learn how to approach your sales staff to exhibit different behavior, resulting in improved sales performance: More closed sales, and a higher average selling process.

 

Session one focuses on G and E (Getting Involved and Edit):

– The key to GETTING INVOLVED with the customer is to create a comfortable environment right off the bat. Let’s take a look at how to teach our staff how to make the customers feel comfortable.

– Help the customer get the product knowledge they need to make a smart buying decision. The first part of EDIT is gathering the right information. This requires the technical knowledge about the products and teaching our staff how to listen and learn.

 

1PM – 2PM

Communication Styles and Sales: Effectiveness through Versatility (NBDA Super Seminars+)

Speaker: Lori Richman

Connecting well with each customer that walks through your door is critical to your success as a brick-and-mortar IBD. This workshop will give you a deeper understanding of your own style and communication needs, and a basic understanding of others’ needs. Use this to develop the versatility necessary to connect well with every customer. Come prepared for a fun, engaging, active, full-participation session!

 

2PM-2:45PM

How to Merchandise to Your Female Customer and Keep Them Coming Back (The Forum)

Speaker: Holly Wise, 3dotsdesign

The female consumer has become a much bigger piece of the bike shop business than ever before but yet most shops still cater almost exclusively to men.   Learn how to make some simple changes in your merchandising and change the entire retail experience for women walking in the door.

 

The female consumer demands a high-end shopping experience outside the bike channel and she has that same expectation when entering your store. Come learn how to deliver that experience, gain their loyalty and sell more.

 

3PM – 4PM

Behavioral Standards: Your Way or the Highway (NBDA Super Seminars+)

Speaker: Karen Barry

Many owners and store managers don’t seem to realize that you have the right to insist upon things being done your way within your company. Yet, the tail oftentimes is wagging the dog. If you’re going to run a selling floor that truly delivers a consistent, high-level customer experience, things have to change. This session will cover:

  • Establishing behavioral standards that make sense
  • The four factors that can prevent outstanding performance
  • How to keep salespeople on track or on the way out
  • Limbo vs. pole vault management

 

3PM-3:45PM

Who Sells on eBay, and Where Do You Fit In? (The Forum)

Speaker: Sarah Brubaker, eBay

From the entrepreneur wanting to grow a small business to the large enterprise interested in expanding its customer base, eBay partners with sellers of all sizes to create powerful opportunities that enable them to turn their passions into global sales. In this session, we’ll give a peek into the seller base on eBay, to show how diverse sellers can thrive on the platform.

 

4PM-4:45PM

Why “Can I help You” Sucks (The Forum)

Speaker: Sam Dantzler, Garage Peloton

Although we all know this to be a poor opening line, most of us have all used this in some capacity.  If not this line verbatim, we’ve used some version of it.  “Can I help you? May I help you? Can I point you in the right direction? Are you finding everything OK?” Most don’t realize the instant conflict this causes with customers on a subconscious level, including the implication that they actually, “Need Help.” Come explore this concept with Sam, and find out the true difference between Selling vs. Polite Clerking. If what you are after is loyal customers who always come to your shop first, not having to be won over with massive price concessions, you need to be at this session.

 

4:30PM – 5:30PM

If Patton Ran Your Business: How to Win the Battle With Your Competition! (NBDA Super Seminars+)

Speaker: Tom Shay

There is a war going on out there. Should a business defend their market position, become an attacker, a flanker or a guerrilla warrior? This interactive workshop helps a business owner to define the proper strategy and then determine the tactics they will implement. Using stories and experiences of General George S. Patton, Tom Shay leads participants in this most useful exercise.

 

 

Thursday, September 21

 

8:00AM – 9:00AM

RFID Technology for Retail – Is it Right For You (IB University)

Speaker: Mark Roberti, Founder and Editor, RFID Journal

This presentation will introduce retailers to the basics of the technology, and how it can be applied to their businesses. The session is designed to give an overview of the technology benefits, how it’s being implemented in retail today, applications for IBD’s and how to determine ROI from investing in RFID technology.

 

8:30AM – 9:30AM

ESI to CSI (Employee Satisfaction Index organically fuels your Customer Satisfaction Index) (NBDA Super Seminars+)

Speaker: Sam Dantzler

In today’s day and age, CSI (Customer Satisfaction Index) scores are becoming much more relevant. Sometimes called Net Promoter Scores, these are just a mathematical assessment of a store’s performance. Whereas many dealers focus on manipulating the results, I’d rather have the score appear high organically. The quickest way to do this is to have high ESI (Employee Satisfaction Index). High ESI organically drives up your high CSI number, as well as minimizing staff turnover. Both can be huge for customer retention and decreasing training costs.

 

10AM-10:45AM

Mann U – Gear Bike: Creating a Sales Environment (part 2) (The Forum)

Speaker: Dan Mann, The Mann Group

Based on the popular Mann University two-day training program, these sessions are filled with the methodology behind the successful GEAR training. You will learn how to approach your sales staff to exhibit different behavior, resulting in improved sales performance: More closed sales, and a higher average selling process.

 

Session two focuses on A and R (Appeal and Relationship):

– The best way to make the product appeal to the customer is interaction. Teaching your staff to be effective in the APPEAL phase also allows your staff to be confident in overcoming objections the customer might have.

– Research proves that it takes far more effort and expense to attract new customers than to retain and develop business with existing customers. In this phase, we are interested in long-term RELATIONSHIPS with our customers.

 

10AM – 11AM

Return on Investment in Store Design (NBDA Super Seminars+)

Speaker: Holly Wiese

This will be a comprehensive and thought-provoking training session on store remodeling and updating from a return-on-investment perspective. The presentation will include before and after photos of remodeled stores and present specifics on how different store sizing and other considerations can impact the project cost.

Subjects to be covered:

  • Important factors to consider when planning a store remodel
  • General budget guidelines to expect for a store remodel. What percent of the budget should be fixtures, lighting, flooring, signage, etc.
  • Before and after images of typical store remodel projects
  • Discussion about different sizing of stores and how that may impact the process and costs of a remodel
  • Average sales increases to expect after a store model, which categories are impacted the most, and why.

 

11AM-11:45AM

Who Buys on eBay? Understanding the Cycling Customer (The Forum)

Speaker: Max Das, eBay

eBay has 169 million customers globally, and thriving businesses in bikes, parts, tools, and accessories. Who is coming to the site, what are they looking for, and what are they ultimately buying? We’ll share some surprising facts about eBay’s Cycling buyer to help you understand how these customers can become yours, too.

 

11:30AM – 12:30PM

Proper Fit and Profitability – Look for the opportunities (NBDA Super Seminars+)

Speaker: Sam Dantzler

Are you maximizing the opportunities that come with fitting a customer to a bike? Are you only fitting customers on high-end bikes? If so, you might be missing out on giving your customer a personalized experience that leads to more accessory sales, a better customer experience and greater profitability on every sale. In this seminar, Sam Dantzler from Garage Composites will review the concept of Fitting customers and where the opportunities lie for adding margin dollars to every sale.

 

12PM-12:45PM

Interbike Town Hall-Reno-Tahoe (The Forum)

Speaker: Pat Hus, Interbike, City Officials from Reno-Tahoe

 

1PM-1:45PM

Easy Changes You Can Make to Improve Your Store Design and Sell More (The Forum)

Speaker: Holly Wise, 3dotsdesign

Everybody knows they need to put some thought in to improving their store layout and design but it seems impossible to slow down long enough to make it happen.

Come learn some key areas to focus on that will have the biggest impact on your customer’s shopping experience and on your sales.   From tips on making the best first impression, to specifics on how to place fixtures the most effectively, this seminar will have you walking away with a list of ideas and inspiration for quick, easy improvements in your store.

 

1PM – 2PM

The Information Advantage: Making Everyday Data-Driven Decisions (NBDA Super Seminars+)

Speaker: Dirk Sorenson

Dirk Sorenson of the NPD Group will talk about the latest sales trends occurring in Cycling Retail.  The discussion will dive into how the first substantial generational shift in 60 years is powering trends that include the rise of Amazon, experiential merchandising, and high low pricing. 

 

Retailers will leave the presentation with information on:

  • 2017’s hottest bike and accessory categories and critical price points.
  • Techniques and ideas on how successful retailers are reaching not just Millennials but all consumers.
  • Better understanding of national inventory levels at the IBD on critical bike categories.

 

2PM-2:45PM

Future Leaders + New Talent (The Forum)

Speaker: Amy Luther, Director of Member Strategy + Engagement, Camber Outdoors

We recognize as an industry our biggest opportunity for sustainable growth is the recruitment of new talent. As an industry based on innovation we are competing for talent with tech, automotive, health, and other external industries. Our companies need to be ready to embrace and engage with this diverse talent so we are able to retain them. What are our companies and industry doing to be forward thinking and ready to win the battle of the talent?

 

Join Camber Outdoors in a panel presentation and hear from CEO’s and future industry leaders on some of the steps they are taking to ensure they remain innovative and at the forefront in creating inclusive and welcoming workplaces.

 

2:30PM – 3:30PM

The NBDA Profitability Project – Improving Your Business With Your Peers (NBDA Super Seminars+)

Speaker: Todd Grant

The NBDA’s Profitability Project (P2) brings non-competing dealers together to share insight into key performance indicators (KPIs), discuss the state of their businesses and the industry, and share specific best practices and lessons learned in the ongoing efforts to improve their businesses. P2 provides members with the quantitative KPIs they need, and the forum to compare notes and challenge each other to improve around the shared goal of process improvement and increased profitability.

In this panel discussion, successful P2 members will share the principles they’ve learned, as well as the formulas and metrics you can apply to work smarter and more profitably in 2016 and into the future. You will hear real-life case studies from your peers and learn how these successful retailers have improved in specific and measureable ways.

If you’d like to learn more about the NBDA Profitability Project, or the NBDA itself and how to join, visit www.nbda.com.

 

3PM-3:45PM

Better Bicycling, Better Business – Get Involved in PlacesForBikes (The Forum)

Speaker: Jennifer Boldry, Ph.D., Director of Research, PeopleForBikes

Better bike riding is good for communities and businesses – more riding means more buying. Retailers will walk away from this session with five simple tools for getting involved in building great PlacesForBikes and helping customers engage. When you get involved, your customers will see that you care about their bike-riding experiences and reward you with their loyalty.

 

4PM-4:45PM

How to Sell on eBay (The Forum)

Speaker: eBay

With 171 million customers in 190 markets around the world, eBay truly offers our sellers a portal to the world’s consumers. Over the years, we’ve invested in a variety of programs and tools to help our sellers capitalize on this–from traditional advertising and marketing investments to drive web traffic; to best-in-class search and browse experiences; to customized promotional tools that boost listing visibility; to shipping programs that make international selling seamless. In this session, we provide an overview of how to get started and succeed on eBay.

 

Friday, September 22

 

10AM-10:45AM

How to Sell on eBay (The Forum)

Speaker: eBay

With 171 million customers in 190 markets around the world, eBay truly offers our sellers a portal to the world’s consumers. Over the years, we’ve invested in a variety of programs and tools to help our sellers capitalize on this–from traditional advertising and marketing investments to drive web traffic; to best-in-class search and browse experiences; to customized promotional tools that boost listing visibility; to shipping programs that make international selling seamless. In this session, we provide an overview of how to get started and succeed on eBay.