Interbike is revamping its educational content and bringing a higher caliber of sessions for retailers in 2018. Retail attendees can expect a slate of new speakers, dynamic panel discussions, relevant subjects, and more tactical takeaways than ever before.
The show will be starting later each morning to accommodate attendees before the show opens, and more on-floor education would be integrated as well. The show has more than 75 sessions slated for the event across several platforms, including:
– The IBD Summit at Interbike – Keynotes
– The IBD Summit at Interbike – General Sessions
– Retail by Retailers – Panel Discussions
– A Retailer E-Bike Symposium
– Triathlon Pavilion
– Technical Clinics – General and Brand-specific
– Professional Bike Fit
The first featured IBD Summit Keynote speaker is John Venhuizen, CEO, of Ace Hardware Corporation. Ace Hardware, the world’s largest hardware cooperative, has similar challenges to the bike industry and has found ways to succeed and grow in its 93-year-old history. In a press release earlier this year, Venhuizen said, “Ace’s impressive string of store growth and consecutive increases in sales and in-store traffic is powerful evidence that our model – rooted in local entrepreneurialism – is agile enough to adapt and bend where needed, without ever breaking our conviction to fortify around the timeless retail principles of servant hearts and human interaction.” In a session titled, “The Battle for Relevance: How Brick & Mortar Businesses Can Win the Battle for Relevance and Consumer Preference,” Venhuizen will share how his 5,000+ store owners compete and win against some of the biggest, best and well-funded companies on the planet.
Check back often for more details on education at Interbike.