September 15-19, 2019, Reno Tahoe

The Supplier Seminar Series


The Supplier Seminar Series at Interbike is the first of its kind education for suppliers and their teams. These innovative presentations focus on issues affecting suppliers directly from design to human resources. All seminars and panels are available free of charge to our exhibitor attendees.


What’s Going On? There’s no single factor in our recent industry challenges. How can we innovate beyond them?
Wednesday, September 19th 1:00 pm Room A2

After three straight years of softening sales for suppliers and retailers, no clear cause has emerged. Join this revealing and thought-provoking session to hear theories and insights from three leading supply-side leaders from bikes, components and distribution. A robust Q&A session will give you a chance to share your own theories and take home some solutions.

Bob Margevicius, Executive Vice-President, Specialized
Andrew Kempe, Senior Director OEM Sales, Shimano American
Rich Tauer, President, Quality Bicycle Products

Moderator: Ray Keener, BPSA

Statistics: What do we know about our consumers and the flow of product? How can this help us?

Wednesday, September 19th 2:30 pm Room A2

The bike industry is better equipped than ever to understand our issues and opportunities, with a full-time PhD statistician at work and both IBD and rest-of-market data coming in through NPD, a global leader in product flow. Learn what we know, how BPSA makes the data available, and how to apply all this great information to improve your business.

Jennifer Boldry, Director of Research, PeopleForBikes
Dirk Sorenson, Director of Client Development, NPD Group
Bernie Doering, President, Stages Cycling and BPSA Statistics chair

Moderator: Ray Keener, BPSA


Getting More Kids Riding: Laying the foundation for life-long ridership is key to our industry’s future. Who’s making progress here?

Thursday, September 20th 10:30 pm Room C4

Seems like any sport or activity that doesn’t involve a screen or an app is in decline. There are many industry programs and products encouraging kids and families to ride. Come learn about these efforts, inside and outside our industry, and take home your own solution. We all need to do a better job here if cycling is going to continue to be a fun and fitness factor for America’s youth.

John Munhall, Director of Product Management, Giant Bicycles
Ryan McFarland, Founder and Chief Enthusiast, Strider Sports International

Brandee Lepak, Global Bikes and NBDA

Moderator: Pat Hus, BPSA


E-Bikes: One of our industry’s bright spots. How do we keep charging ahead in sales and legislative progress?

Thursday, September 20th 1:00 pm Room A2

The e-bike movement has been gaining momentum for the past few years. Sales are increasing, acceptance by consumers, bike shops and advocates is on the rise. BPSA has taken a key role by getting harmonized three-class legislation passed in 10 states to assure consumer security. Come get a thorough overview from global leaders in the e-bike space.

Larry Pizzi, President, Raleigh Electric and BPSA E-Bike chair
Ed Benjamin, Consultant and Principal, Light Electric Vehicle Association
Claudia Wasko, General Manager, Bosch eBike Systems Americas

Moderator: Morgan Lommele, People For Bikes