MARKETWEEK
September 15-19, 2019, Reno Tahoe

The Forum

The Forum was introduced in 2017 as a new opportunity for attendees to access educational content right on the show floor. The Forum features short presentations running all day on various topics related to small business operations, merchandising, training and more. 

 

 


eBay, Omnichannel, the Cycling Industry, and You

Tuesday, September, 18 10:00 am

Brendan Biggers, Cycling Category Manager at eBay.com

 

For more than two decades, eBay has played a central role in creating an inclusive and accessible commerce platform that enables anyone to sell online. eBay has thriving businesses in bikes, parts, tools, and accessories, supported by  175 million customers globally. In this session, we share what we’ve learned and look at the current state of e-commerce and the cycling industry, bike and bike-related sales online and on eBay, how participation in biking remains relatively flat but online sales continue to grow, and how an omnichannel approach to sales may the next opportunity for your business.


Promoted to the Phone

Sam Dantzler, President, Garage Composites

Tuesday, September, 18 11:00 am

 

In the early 2000s, we saw many operators go away from live humans, and migrate towards automated systems.  As we moved into the later 2000s, and with the onset of a dominant shopping experience online, many operators had (and still have) “Contact Us” pages on their websites.  This put even less of a dependence on the phone.  Now, with a world looking at small screens and typing with thumbs, our sub-conscious brains are craving more human connection.  The phone has had a resurgence as consumers shop and educate online, and immediately call dealers to set up appointments and check inventory supplies.  That begs the question, “Who is answering your phone?”  For most dealers, it seems to be the least qualified, newest member of the team.  That leads to a lackluster experience for the customer, possibly causing them to look elsewhere.  In this session, we will

  • Discuss the importance of being “signed off” on working the phone call, and “graduating” to a position of answering and directing those calls.
  • Explore the psychology behind a world far less connected than ever before, and what we can do about that in those brief calls.

Who Buys on eBay? Understanding the Cycling Customer

Tuesday, September, 18 12:00 pm

 

While participation in biking remains relatively flat, online sales continue to grow, and many dealers are developing an omnichannel approach to their bike businesses. A recent study published by VeloNews found that in the US, eBay.com is the second most popular place VeloNews readers purchased their last bike, after IBDs. Who is coming to the site, what are they looking for, and what are they ultimately buying? We’ll share some surprising facts about eBay’s Cycling category buyer to help you understand how you too can participate in eBay’s fast-moving business and how eBay’s customers can become yours, too.


The Science and Psychology of Store Design and Merchandising To Increase Sales & Profits

Jim Rasmus, Retail Design Associates

Tuesday, September, 18 1:00 pm

 

This seminar focuses on developing the right mix of store design and effective merchandising techniques in order for you to sell more products.  Using Merchandising Psychology techniques and the Science behind store design when applied to a successful showroom layout can help you control the customer, increase their awareness of the products within your store and increase impulse-purchases, which can account for upwards of 65% increase in sales.  This proven seminar will reveal how you can begin immediately to increase overall sales and profits, especially “impulse” sales each and every day.  Learn what the masters of retailing have been using for decades.


Discipline is easy if you’re jacked up on the goal!

Sam Dantzler, President, Garage Composites

Tuesday, September, 18 2:00 pm

 

The problem is that most staff don’t know the goal, outside of “work at a retail store.”  Are we creating new riders?  Are we changing lives through riding bicycles?  WHY is the dealer in business?  Why is premium customer service a priority of the dealership? Does the staff know that the store doesn’t exist without a human connection with the customers? Do they ACT accordingly as a result? The discipline to go above and beyond is EASY when everyone knows what the mission is. This rolls into a conversation about staffing, as many know the goal, but they run too understaffed to give the level of service they claim to be in it for. Getting jacked up on the goal only works if the infrastructure of the dealership is in place to support the mission.  It’s a 2-fold approach, and currently a 2-fold problem.  It’s NOT the internet… it has EVERYTHING To do with the experience created by your staff.


How to Capitalize on the Clicks to Bricks Opportunity Presented to Today’s Omnichannel Consumer

Kristin Carpenter-Ogden, CEO, Verde Brand Communications/host, Channel Mastery podcast

Tuesday, September, 18 3:00 pm

 

As more and more consumers do online research and get close to making a purchase decision online, they still want three things: convenience, a third-party validation from someone they trust, and an experience. Statistics show that within 24 hours of concluding online research, 70% of consumers head to a brick-and-mortar store to complete their purchase process.

 

This presentation will offer the Interbike retail and brand audience an overview on what’s working in the most successful physical retail environments today pertaining to creating exceptional retail in-person experiences for consumers and will cover in more specific detail:

  • How to nurture the relationship with your customers even when they’re not standing in the store.
  • Leverage your differentiated experience to provide your customer with a personalized mix of convenience, assurance and exemplary shopping experience.
  • Examine the process of building the last mile opportunity.

Business of Fit – The “How” of Profitable, Sustainable Bike Fitting as Part of your Retail Strategy

Paraic McGlynn, Founder, Chief Technologist at Cyclologic and Motion MetriQ

Tuesday, September, 18 4:00 pm

 

Hiring a bike fitter or just providing Bike Fitting as a service does not guarantee successful business outcomes. Modern Bike Fitting requires a clear business strategy and a shift in fitting culture to ensure that the floor space, time, technology/education investments deliver a ROI. Learn what are the key Business strategies to succeed in a competitive environment and how to sell more high margin accessories while making customers deliriously happy.


When Women Lead

Deanne Buck, Executive Director, Camber Outdoors

Jen Gurecki, CEO, Coalition Snow

Tuesday, September 18 5:00 pm

 

Join Jen Gurecki, CEO of Coalition Snow, and Deanne Buck, Executive Director of Camber Outdoors, for a lively and insightful panel presentation that will explore the evolving reality of retail environment and cycling industry. Join us as we share lessons learned from entrepreneurs, executives, and leaders who are building innovative, inclusive businesses and workforces. Come ready to hear some hard truths and uplifting stories and leave with strategies to engage with current and future customers and community to create a more unifying and relevant experience.


The eBay Opportunity for Your Business

Wednesday, September, 19 10:00 am

 

From the entrepreneur wanting to grow a small business to the large enterprise interested in expanding its customer base, eBay partners with sellers of all sizes to create powerful opportunities that enable them to turn their passions into global sales. Who are the most successful sellers on eBay? How do they participate in fast-moving subcategories on site? Where are the inventory gaps that offer opportunities? We’ll talk about what it takes to get started and to grow on eBay, looking at the behaviors of successful sellers as well as emerging opportunities on the platform.


Changing the Cycling Mindset: Keep Your Customers Safer While Increasing Your P&A Sales

Danny Van Haute, team owner/director, Jelly Belly Cycling

Kevin Millard, California Bicycles

Ed Clancy, co-founder Rider Safety Visibility

Moderator: Robert Sandoval, Bike Sport Radio

Wednesday, September, 19 11:00 am

 

There’s no denying that safety is one of the top concerns of road cyclists today – and with 47% of accidents happening during daytime hours, we need to find ways to help reverse the trend and give riders – and drivers – more confidence when sharing the road. Rider Safety Visibility (RSV) is an organization recently formed to improve rider visibility by enacting programs that tie together the local ecosystem companies, bicycle advocates, alternative transportation, climate action, and business and community leaders. In this session you will hear from a veteran panel of experts that will share their research on why less people are cycling, ways to embrace and incorporate the industry’s latest visibility products into your store and share out of the box success stories by embracing this initiative, growing your business and keeping your customers safer.


How to Sell on eBay

Wednesday, September, 19 12:00 pm

Cale Bybee, Development Director at eBay.com

 

With 175 million customers in 190 markets around the world, eBay truly offers businesses a portal to the world’s consumers. Over the years, we’ve invested in a variety of programs and tools to help our sellers capitalize on this–from traditional advertising and marketing investments to drive web traffic and best-in-class search and browse experiences to customized promotional tools that boost listing visibility and shipping programs that make international selling seamless. In this session, we provide an overview of how to get started on eBay and the tools and programs that will help you succeed.


Rethinking Your Service Departments Design and Layout

Mercedes Ross, President, Merchandising Werx LLC and Executive Director , Project Bike Tech

Brian Hawkins, President bhawkins inc. and Fixture Lab

Wednesday, September, 19 1:00 pm

 

Every bike shop knows that the Service department in today’s bike shop is vitally important. The landscape of bicycle retail is changing and strategically thinking through your Service department’s layout, features, aesthetics and workflow is more important than it has ever been before. In this thought-generating discussion, Mercedes and Brian will use their many years of hands-on experience to share examples of solutions in (and out of) our industry and discuss all the important factors that will spell success for your own Service department moving forward.


Overcoming the Challenges of Selling Apparel in the IBD

Holly Wiese, Founder, 3 Dots Design

Wednesday, September, 19 2:00 pm

 

It’s an age-old challenge with IBDs that has only gotten worse with the tough online competition that now exists.  Come hear Holly Wiese, of 3 Dots Design, share her insight on why so many bike shops struggle with selling apparel, especially to their female customers.

Holly has designed and merchandised specialty bike and run shops for over 25 years and has consulted with many apparel companies in the industry on how to better display their clothing and sell more of it at retail.  She has consistently seen remarkable sales increases in this category in their remodel projects and will share some of their secrets to success for improving hanger appeal, overcoming the fear many employees have talking about apparel and the most effective way to display clothing and sell more of it.

Get inspired to breathe new life into your clothing section and return to your shop ready to implement some great ideas.


3 Essentials of Bike Shop Marketing

Ryan Atkinson, President & Co-Owner, SmartEtailing

Wednesday, September, 19 3:00 pm

 

Why aren’t more customers walking through the doors of your bike shop? What are you doing about it? The right mix of marketing can create demand, capture new buyers, and grow your bottom line. In this presentation, Ryan will discuss the three most practical marketing activities for bike shops; email, search, and social. You will learn tools and practices you can use to convert online traffic into brick and mortar retail sales – generating positive results for your bike shop right away.


Making Profit With Non-Profits: Working With Non-Profits To Increase Sales 

John Wordin, Founder & President, No Vet Alone

Ron Bingham,  Goodale’s Bike Shop

Chris London, Performance Bicycle

Wednesday, September, 19 4:00 pm

 

Successful strategies, case studies and best practices of non-profit organizations and retailers that have worked with non-profits to grow revenue, support local community relations and enhance corporate citizenship.  Focusing on what works and why, panelists will include speakers from leading retailers and non-profit organizations discussing useful solutions for retailers.


eBay Featured Session

Thursday, September, 20 10:00 am

Cale Bybee, Development Director at eBay.com

 

With 175 million customers in 190 markets around the world, eBay truly offers businesses a portal to the world’s consumers. Over the years, we’ve invested in a variety of programs and tools to help our sellers capitalize on this–from traditional advertising and marketing investments to drive web traffic and best-in-class search and browse experiences to customized promotional tools that boost listing visibility and shipping programs that make international selling seamless. In this session, we provide an overview of how to get started on eBay and the tools and programs that will help you succeed.


Changing the Cycling Mindset: Keep Your Customers Safer While Increasing Your P&A Sales

Danny Van Haute, team owner/director, Jelly Belly Cycling

Kevin Millard, California Bicycles

Ed Clancy, co-founder Rider Safety Visibility

Moderator: Robert Sandoval, Bike Sport Radio

Thursday, September, 20 11:00 am

 

There’s no denying that safety is one of the top concerns of road cyclists today – and with 47% of accidents happening during daytime hours, we need to find ways to help reverse the trend and give riders – and drivers – more confidence when sharing the road. Rider Safety Visibility (RSV) is an organization recently formed to improve rider visibility by enacting programs that tie together the local ecosystem companies, bicycle advocates, alternative transportation, climate action, and business and community leaders. In this session you will hear from a veteran panel of experts that will share their research on why less people are cycling, ways to embrace and incorporate the industry’s latest visibility products into your store and share out of the box success stories by embracing this initiative, growing your business and keeping your customers safer.