September 14-20, 2018 , Reno Tahoe

Retail By Retailers

The Retail by Retailers discussions were designed based on feedback from the Interbike Retail Advisory Board and in partnership with The Mann Group and the National Bicycle Dealers Association (NBDA). The objective was to highlight important topics impacting IBD’s today and to learn from retailers who are having success in those areas. The sessions include:


Magic Numbers: How to Use Metrics to Benchmark Your Business

Retailer: Kent Cranford, Motion Makers – Asheville, NC

Retailer: Tim Krone, Pedal Bicycles, Kalamazoo, MI

Retailer: Sheri Mann, Summit City Bicycles & Fitness, Ft. Wayne, IN

Retailer: Hill Abell, Bicycle Sport Shop, 5-locations in the Austin, TX area

Session Moderator: Jeff Selzer, Palo Alto Bikes

Tuesday, September 18, 10:30 a.m.


Do you ever wonder how your business stacks up to other retailers? Are you curious if your business is performing at the level of other stores your size? Comparing your numbers against a group average helps you stay aware of trends and opportunities.


In this session, a panel of participating retailers in the NBDA’s Profitability Project (P2) will share some of the lessons they have learned and applied to their business.

Come away from this session with an understanding of:

  • How to assess and improve your business by benchmarking areas such as business operations and financial performance.
  • How to use Key Performance Indicators (KPIs) such as Sales per Square Foot, Productivity (payroll as a percentage of revenue), Inventory Turns, and a host of additional metrics
  • How to apply best practices to drive change and improve your store profitability

This is your chance to ask questions of retailers who have learned from participating in P2 Groups about how to grow their bottom line. Come to this session and find out for yourself!

Service Writing: Elevating the Level of Contact Between Service Employees & Customers

Retailer: Hill Abell, Bicycle Sport Shop, Austin, TX

Special Guest: Jeff Donaldson, Barnett Bicycle Institute

Tuesday, September 18, 1:00 p.m.


There’s no denying that the touch point between service employees and customers is critical – it can either result in a positive experience with a sales opportunity, or it can go south quickly leaving money on the table, and/or winning or losing a customer. In the digital age where commodity items are being bought on the Internet every day, we need to ensure that customer interaction with the department that the Internet can’t replicate (service) is one that offers exceptional customer service and a memorable experience. In this session, you will hear from experts who will provide tips on how to earn the trust of your service staff, and increase your overall service revenue.

Hiring and Retaining Mechanics That Are Invested In Your Business

Retailer: Steve Williams, Director of Sales & Continuous Improvement, Mikes Bike Shop, New Brunswick Canada

One-on-One Interviewer: Dan Mann, The Mann Group

Tuesday, September 18, 4:00 p.m.


It is well known that an IBD’s service department can be vehicle to get new customers into the store, and an excellent one will have them coming back.  However, recruiting and retaining profitable technicians is one of the biggest challenges facing the industry today.  In this session Dan Mann, Founder of the Mann Group will interview Steve Williams of Eastern Canada’s Mike’s Bike Shop regarding his evolving IBD service operations and how he applies service metrics with great success.

Successfully Integrating Mobile Bike Repair into Your Shop

Retailer: Ian Christie, Founder and CEO of Summit Bicycles

One-on-One Interviewer: Dan Mann, The Mann Group

Wednesday, September 19, 10:30 a.m.


If you’re not looking at mobile bike repair as a potential addition to your business, you’re missing out.  Even if you’re not ready to invest today, don’t miss this session where Ian Christie of Northern California-based Summit Bicycles reveals some insight into how to make a mobile repair operation work within a traditional IBD retail business. Dan Mann, Founder of The Mann Group, will interview Ian to discuss how Summit Bicycles went from traditional IBD to now incorporating a complimentary, and profitable mobile repair model and will cover:

  • The Facts about Mobile Repair
  • The Numbers Speak for Themselves
  • The New Customer Base

Brick and Mortar Retail Today: How Music Instrument Retailers are Facing and Overcoming Similar Challenges as the Bicycle Industry.

Retailer: Gayle Beacock, Beacock Music (Vancouver, Washington)

Retailer: Whitney Brown Grisaffi, Ted Brown Music (Tacoma, Washington)

Retailer: Leslie Faltin, Instrumental Music Center (Tucson)

Session Moderators: Zach Phillips, Director of Professional Development,  National Association of Music Merchants (NAMM), Dan Mann, Founder and President, The Mann Group

Wednesday, September 19, 3:00 p.m.


What do bicycle retail and music instrument retail have in common? Much more than you’d think. In fact, music retailers confront many of same daily challenges as bike shops, whether it’s stiff competition from online and chain giants, the struggle for profitability, or adapting to disruptive technologies. In this inspiring and idea-packed session, moderated by Dan Mann, founder and president of The Mann Group, and Zach Phillips, director of professional development for the National Association of Music Merchants (NAMM), you’ll hear from a panel of the most successful independent music retailers as they explore how they face seismic changes in retail and continue to seize new opportunities. Walk away with powerful lessons learned and actionable, new ideas from some of the savviest music instrument retailers in North America. Discover how to take your business to new heights with wisdom and best practices from outside the Bicycle industr

2018 Interbike Retail Innovation Awards

Megan Tompkins, Publisher, Bicycle Retailer And Industry News

Moderator: Brandee Lepak, Board Chair, NBDA

Wednesday, September 19, 5:00 p.m.


Moderated by Brandee Lepak, Board Chair, NBDA and Megan Tompkins, Publisher, Bicycle Retailer And Industry News (BRAIN), the session will feature brief presentations from 10 retailers who have successfully created and launched innovative ideas in the last 12 months. The presentations will include subjects such as the creation of private-label products, unique e-bike promotions, bicycle trade-ins and more. Attendees will walk away with many new ideas that have not only been thought about, but launched and successfully tested in the field.