September 20 - 22, 2017
Mandalay Bay Convention Center, Las Vegas

Press Releases

Exclusive Industry Screening of “Blood Road” For All Interbike Attendees

08/08/2017

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SAN JUAN CAPISTRANO, CA – August 8, 2017 – Interbike, the largest bicycle industry trade event in North America, will host a screening of “Blood Road” in partnership with Red Bull Media House on September 20th. “Blood Road” follows ultra-endurance mountain bike athlete Rebecca Rusch and her Vietnamese riding partner, Huyen Nguyen, as they pedal 1,200 miles along the Ho Chi Minh Trail to reach the crash site and final resting place of Rebecca’s father, a U.S. Air Force pilot, who was shot down over Laos some 40 years earlier.

“Blood Road” will screen at 6pm on Wednesday, September 20th at the Mandalay Bay Convention Center. Interbike attendees are also invited to join Rebecca Rusch and Red Bull Media House for a pre-screening reception starting at 5:30pm to learn more about the making of the feature film.

“I’ve spent most of my life racing around the world and discovered that it was all leading me to the most important journey of my life.  Being able to share the story of this journey with the help of Red Bull Media House is a powerful gift to the memory of my father and lends purpose to my career as a professional athlete,” said Rebecca Rusch. “My ride down the Ho Chi Minh Trail was one of personal healing and discovery but I also hope that others find inspiration, awareness and forgiveness from watching Blood Road.”

During this poignant voyage of self-discovery, the women push their bodies to the limit while learning more about the historic ‘Blood Road’ they’re pedaling and how the Vietnam War shaped their lives in different ways.

Learn more at www.bloodroadfilm.com/interbike

Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 18-19, 2017, followed by the Interbike Expo, September 20-22, 2017.

Images available at: win.gs/bloodroadphotos

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About Interbike

Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 20,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.

Interbike is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

More information about Interbike can be found at www.interbike.com

MEDIA CONTACTS:
Justin Gottlieb
Interbike
Director, Communications and PR
949-226-5754
justin.gottlieb@emeraldexpo.com

Uwe Weissflog
inMotion mar.com for Interbike
International PR/Sales Consultant
+49 711 35164091
uweissflog@inmotionmar.com

Lora Bodmer
Red Bull Media House Films
307-690-1630
lora@deep-communications.com