September 15-19, 2019, Reno Tahoe

Press Releases

Interbike Partners With Sister Show on RFID Technology for Retail Seminar


- NBDA Super Seminars + Content Launched -

SAN JUAN CAPISTRANO, Calif. – June 2, 2017 – Interbike, the largest bicycle industry trade show in North America, today announced a partnership with its sister show, RFID Journal LIVE!, the world’s largest and most important event focused on radio frequency identification and related technologies, to present a seminar on RFID technology for retail applications at Interbike 2017.

“RFID has taken time to mature, but it’s now at the point where it can reduce the amount of time required to take inventory in a store by 96 percent,” said Mark Roberti, Editor and Founder of RFID Journal LIVE!. “I think the bicycle industry will see the importance and benefit from this technology in the near future, and I’m glad to be able to participate at Interbike and to set the stage for their audience.””RFID Journal LIVE! Editor and Founder, Mark Roberti, will lead a presentation that will introduce retailers to the basics of the technology, and how it can be applied to their businesses. The session, “RFID Technology for Retail – Is it Right For You,” will take place on Thursday, September 21st from 8-9am, and is designed to give an overview of the technology benefits, how it’s being implemented in retail today, applications for IBD’s and how to determine ROI from investing in RFID technology.

The full 2017 NBDA Super Seminar Series + content is also set, with sessions running from Tuesday, September 19th through Thursday, September 21 at the Mandalay Bay Convention Center. The NBDA once again designed the series to address the specific needs of the independent bicycle retailer in today’s business climate, which are available at no charge to all levels of shop staff.

“Interbike 2017 is shaping up to have one of the broadest and most comprehensive curriculum schedules that we’ve ever had,” said Pat Hus, Vice President of Interbike. “From the RFID presentation, to technical seminars, niche content within triathlon, electric bike, bike fit and more, the value gained from shop staff will be tremendous.”

A few highlighted NBDA Super Seminar + sessions include:



ESI to CSI (Employee Satisfaction Index organically fuels your Customer Satisfaction Index)

Sam Dantzler, Powersports Garage

Return on Investment in Store Design

Holly Wiese, 3dotsdesign

Communication Styles and Sales: Effectiveness through Versatility

Lori Richman, QBP

The 10 Commandments of Management

Dave Fellman

How NBDA Research will help Bike Shops and Suppliers Survive and Thrive

Jay Townley, Gluskin Townley Group

More information on all Interbike educational sessions, including session descriptions, speaker bios and the complete schedule can be found at:

Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 18-19, 2017, followed by the Interbike Expo September 20-22, 2017.

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About Interbike

Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 20,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.

Interbike is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

More information about Interbike can be found at


Justin Gottlieb
Director, Communications and PR

Uwe Weissflog
inMotion for Interbike
International PR/Sales Consultant
+49 711 35164091