September 14-20, 2018 , Reno Tahoe

Press Releases

Supplier Seminar Series Returns to Interbike with Fresh Content


- Seminars Focus on Product & Design, Company Culture, Sourcing and More -

SAN JUAN CAPISTRANO, Calif. – September 12, 2017 – Interbike, the largest bicycle industry trade show in North America, today announced the return of the Supplier Seminar Series presented by the Bicycle Product Suppliers Association (BPSA), consisting of several educational seminars designed specifically for suppliers and their staff. The series gives product managers, human resources teams, brand leaders, and other team members the opportunity to attend and learn from a variety of experts in their respective fields.

“Working closely with the BPSA this year and building off what was a very successful launch last year, we’re pretty confident that we’ll get strong attendance for these new sessions,” said Pat Hus, Vice President of Interbike.

“This further demonstrates the BPSA’s commitment to education long term and we hope that suppliers and their teams take advantage of the opportunity,” said Ray Keener, Executive Director of the BPSA. “Between the Bicycle Leadership Conference and our recent investment into E-bike training, we are making education a priority for our members and the industry as a whole.”

The series will include five seminars that will take place on the first 2 days of Interbike, including:

• How to Reduce Delivery Time to Market and Manage Minimum Order Requirements in a Slowing Demand Market
 Moderator: Skip Hess, CEO, Clear
 Panelist: Bob Margevicius, EVP, Specialized
 Panelist: Michael Forte, General Manager, Felt Bicycles

• Tools for Product Managers in Specialty Industries
 Lynette Seebom, Principal, Concurrent Strategies LLC
 Pete Frickland, Principal, Concurrent Product Development LLC

• How to Leverage Your Digital Marketing Strategies and Drive Demand
 Tom Flierl, VP Marketing & Business Strategy, Hanson Dodge
 Tim Dodge, CEO, Hanson Dodge

• Manage the Direct to Consumer Shift & Protect Your Vital IBD’s
 Moderator: Scott Montgomery, CEO, CrankTank
 Panelist: Chris Streight, National Sales Manager, Bravo Bike Division
 Panelist: Chuck Smith, President, Swiftwick
 Panelist: Ryan Atkinson, President, SmartEtailing

• Creating A Work Environment that Makes Employee Health and Happiness a Point of Pride
 Moderator: Ray Keener, Executive Director, BPSA
 Kristen Carpenter-Ogden, Founder/CEO, Verde Brand Communications
 Jessica Klodnicki, Vice President for Outdoor Recreation, Vista Outdoors

Only registered Interbike exhibitor attendees are eligible to attend. A detailed list of Supplier Seminar Series sessions can be found here.